SK
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
]
And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Action end cup of Nescafe Dolce Gusto
For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are premium action POP end cups for the brand NESCAFE® Dolce Gusto®, which had been installed within selected retail stores in the Czech republic and Slovakia. The overall concept has been traditionally based on the DAGO CIS (Complex In-store Solution) system, on rules of the EIEP model, which works for example with the aspects of disturbance, attraction and conversion of shopping customers.
We have achieved the strong visual and functional effect thanks to modern design conception considering rules of the brand NESCAFE® Dolce Gusto®, but mainly the rules of shopping behaviour. Products are displayed according to customer specific decision-making trees applicable for the given product category. On the POP medium, there are also presented coffee-makers customers can buy on the spot. The overall impression is being enhanced by an integrated LCD panel playing a special spot, which presents the connection of the coffee NESCAFE® Dolce Gusto® and machines Krups.
„In addition to the fact that we needed customers to be oriented within the displayed assortment quickly, we also wanted to attract shoppers by the constructional and visual concept,” remarked Šárka Drábková, from the company Netslé, upon the design of the action end cups. Colour structure of the medium is based on the colour code of the brand, and in the retail environment it gives the impression of significance and contrast. The constructional and graphic concept ensures the 180°visibility and generally, it disturbs a customer from his shopping routine and encourages the interest to buy displayed products.
Team DAGO
