The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
A new winter edition that will give you wings: Red Bull with apple and fig flavours

Red Bull is back with a new seasonal edition of its energy drinks. The limited edition with the flavour of apples and figs attracts attention with its dominant, untypical green colour for the brand itself. Dago and Red Bull continue their successful cooperation consisting of the rebranding of existing pallet islands and end caps. Customers can see the aforementioned displays in retail chains in the Czech Republic and Slovakia.
The set of POS materials, we can see on the Czech market, contains approximately thirty pieces of pallet and half-pallet displays, which offer consumers beverages from the winter edition as well as classic Red Bull energy drinks. The cardboard displays are decorated with a can with a winter and fig design. The shop-in-shops, also partially ecologically “recycled” from the summer activation, are also outstanding. Customers can see them in selected Albert supermarkets until 8th November 2022.
The Slovak edition contains 21 pallets and 20 half-pallets with sideboards and, just like in the Czech edition, not only drinks with a winter flavour are being presented here, but also the classic ones. They can be seen in Slovak Terno chains from 7th October to the beginning of November.
Your team Dago
Set POS materiálů, který je k vidění na českém trhu, obsahuje přibližně třicet kusů paletových a půlpaletových vystavení.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
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