SK
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
A HIGH-QUALITY DISPLAY CAN CHANGE ATTITUDES
The in-store Red Bull campaign by Dago brought the viral video mission to the shopping cart and increased sales by 20 percent.
This year, when planning the summer Czech-Slovak activation, the Red Bull energy drink brand came up with an assignment for a campaign connected with the F1 Red Bull Racing team. The campaign connected with the road trip video “From castle to castle” presented the beauties of both countries and set a high standard for in-store displays. The connection of the Red Bull brand to F1 races lasts for a long time and, in addition to the results of the racing team, it is being garnished , for example, with a record pit stop time of 1.82 seconds. It created the basis for an in-store campaign, which enticed it to compete for the fastest pit stop in an online minigame.
“The campaign is the highlight of the year for us. We wanted to bring an exhibition to the point of sale, where the customer stops, watches a video, feels the premium of the brand, and buys a product. Materials, technologies, and good lighting had to match,” says Petra Diamond, Director of Trade Marketing for the Czechia and Slovakia of Red Bull. The goal was to engage customers, make the brand visible in the in-store branch and build reach.
MORE VERSIONS AND FOCUS ON DETAILS
The in-store solution provider, Dago, came up with five different concepts, from which Red Bull chose one winner. “Development was challenging and we improved many prototypes due to strict requirements. During the development, we also created a prototype of a cardboard formula, but in the end, another version was given priority due to the larger capacity for the exhibited products,” describes Jakub Petráš, Project Manager of Dago. It was a specific project from the point of view of production and logistics requirements due to atypical versions of the design and differences in visuals.
The materials were cardboard for the basic display types, others used plastic and the larger sets had a wooden base enriched with metal structures imitating the finish gates of the racing circuits. Everything was complemented by lighting, visual backlighting, LCD displays, and illuminated traffic lights. In addition to elements of the F1 races, the displays referred to monuments and important places from both countries, such as Charles Bridge and Štrbské Pleso. A total of 86 pieces of displays were produced in five variants in the form of two-pallet displays, four-pallet displays, end caps, refrigerators, and shop-in-shop modules. The real F1 monopost was exhibited five times, in seven stores customers could try an interactive game “pit stop”. The displays were created in two language versions and for different sales networks with different elements. Tailor-made versions for specific stores were also produced. The displays were placed in selected stores of Globus, Albert, Tesco, Kaufland, JIP, Malina, Delia, and others, and at selected MOL and Slovnaft petrol stations.
A HIGH-QUALITY IN-STORE SOLUTION MAKES SENSE
The first feedback from the campaign was very positive. Stores and chains where there were no displays showed interest in them because they perceived them as added value for customers. At the same time, some of them did not show any interest in the displays at the beginning, this change of attitude proves that a quality in-store solution can attract and increase sales. For this reason, we are just producing additional displays.
The game “PitStop challenge”, where competitors could win a trip to F1 races and other prizes, experienced over a quarter of a million plays. According to the results from Nielsen CZ & SK, the sales volume in the period June-July increased by 20 percent year-on-year, compared to 2019 by 27 percent. The displays remained in more than 40 stores even after the activation end, which was also possible thanks to the easy exchange of graphics and key visuals.
“So far, we haven’t had such an elaborate display in the in-store to such an extent, and the results show that it has paid off,” adds Petra Diamond. Stores and chains where there were no displays showed interest in them because they perceived them as added value.
The campaign in numbers:
- The campaign’s year-on-year increase in sales was 20 %.
- 40 stores kept the display even after its activation end.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
