SK
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
Orkla Foods Czech Republic and Slovakia and DAGO present creative shop-in-shops for the “golden heritage” – the traditional Májka pâté.
Hamé has been the main partner of Czech biathlon since 2013, which is the most-watched winter skiing sport in the Czech Republic. In connection with the upcoming Biathlon World Championship, which will be hosted by Nové Město na Moravě in the first half of February,...
Christmas Recap: How We Brought the Christmas Season to Life in Stores
This year's Christmas recap will be about the drinks that Czechs love. We supported all the brands in various stores with unique and striking displays. Take a look at them... Traditional "Santa" Coca-Cola Christmas is here, Christmas is here. Most of you probably...
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys. Our customers have a chance to obtain a miniature of a high-quality whiskey if their purchase and they may also consult with the whiskey ambassador. To promote the Festival at points-of-sales, we created a distinctive palette display for Rémy Cointreau. This event takes place in major Czech retail chains until the mid-November.
Whiskey is increasingly popular on the Czech market. Rémy Cointreau, which is a distributor and leader in the ever growing whiskey category on the Czech market, prepared an activity focused on a distinctive characteristic of this most complex world spirit for its customers in the chains. The main goal of the Whiskey Festival is to present the world-famous brands to consumers. Besides this, customers buying one of the exhibited whiskeys will obtain a miniature of a 12-year whiskey or premium bourbon. On selected days, whiskey specialists will help them with selection and record their feedback, for instance, on a preferred brand into a tablet. With more expert customers, they will chat about their favourite spirit more knowledgeably. „We draw our customers into the whiskey world to have a desire to learn more about it using an authentic exposure at the Whiskey Festival. Whiskey specialists have been trained by our Whiskey Brand Ambassador, and so they can pro-actively advise customers how to select whiskey for a gift or for a meeting with friends,” Ivana Plevková, the Trade Marketing Specialist Off-Trade Rémy Cointreau, explains details.
The Whiskey Festival uses palette displays or cardboard displays for presentation, which cause a customer to become „whiskey expert” for a while. „The sides show the story of the whiskey production, the appearance imitating traditional materials, as a stone, wooden barrel and copper, enhances the atmosphere,” Marek Končitík, the Commercial Director of our company, describes the P.O.P. media concept. This event takes place in Ahold, Tesco, Globus and Makro shops, this event ends on 18th Nov. Maybe, you will also be fascinated by the exhibited romantic spirit when meeting the original exposition.
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