The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
Red Bull is back with a new seasonal edition of its energy drinks.
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Orbit chewing gum brand from Mars has prepared a campaign called “Work & Study”, which, in conjunction with SOS Children’s Villages. The communication agency Dago helped it to enter the retail market.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
What do clients often expect from P.O.S. solutions?
The overall communication with customers at points-of-sales develops according to expectations of shoppers. Retailers are very well aware of this fact and that is why they reflect the knowledge about their customers into specific requirements for P.O.P. displays.
And just like we change designs and colours of clothing according to the season and trends, we can see also some development in the communication in stores. So what are the actual requirements agencies hear from their clients when commissioning new realization?
In general, we can talk about the fact, that now it is necessary to entertain actively customers at points-of-sales. We must offer them a certain experience and not just provide them with information about new goods. It is not enough just to offer them functional solution, which is now considered as a matter of course, but we must attract them and surprise with originality, interactivity, playfulness. For example, when we entice customers to participate in a competition, where the main prize is a stay in a mountain cottage, we present a top 3D model of the mountain cottage directly in a store. And if we want to present a chocolate bar with coconut to shoppers, we can interest them well with an over-sized coconut palm model.
Today, clients are not satisfied only with a standard and common processing, even when it has a high quality. They require also original and design trendy solution that will attract them. But their requirements do not end with good graphics, design and high-quality materials, because more and more emphasis is placed on technical parameters of P.O.P. media, eventually on a remote content control, immediate feedback from shoppers and a high-quality and relevant evaluation.
The above mentioned exposure features are getting quite common elements we now operate with within our work. But it is necessary to say that all clients, no matter if a proposal includes 3D printing, LED screen or a high-quality multi-meter realization, they require one common thing, which is functionality and efficiency. Clients want to be sure that whatever form the project has, it must bring the desired result. And mere reassurance is not enough; everything must be based on facts and arguments.
This fact, according to agencies, increases the requirements for the expertise of their teams working on proposals and subsequent realizations. Recently, just one person used to work on a proposal, but now we are more and more talking about whole teams of specialists as designers, graphic designers, technicians and technologists, IT specialists and project managers.
The reward for our agency is a wide range of realization possibilities that opens up to us. New, demanding challenges, technologies we can work with, metrics we can measure with.
Respond to: firstname.lastname@example.org