The crisis helps us to transform

We support children and seniors

We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…

Gold at POPAI Awards Paris with Kofola

In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…

Fresh Pinterest goodies

]

And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…

Globalshop Las Vegas 2017: top class traditional solutions

25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…

LG trendy shopping in Alza

Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…

Euroshop 2017 through the eyes of DAGO team

In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…

Orion creates Easter atmosphere in stores

In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…

The crisis helps us to transform

It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively. We have carried out a restructuring, whose most visible elements are increasing the efficiency of multi-shift operation and finding opportunities for people with potential within our staff.

We want to give opportunities to young, enthusiastic people with a desire to work. We want them to realize their potential. That is why we offered them a higher position, managing their team and/or working in another department. For example, one of our technologists began participating in the management of our plastics production thanks to a well-planned relocation.

Another example of such restructuring is one of the production managers. She created a new team in the production department, arranged new order management rules, and, together with traders, created innovative communication processes. We approach these changes with a very simple slogan: “Everyone who wants to do something has a chance to do it now!”

They are not motivated just with finances. We have abandoned the usual and inefficient method of remuneration derived purely from hours worked. Newly, the remuneration for all positions is more based on the work results and the employee’s share in the joint successes in which he participates.

We have improved the project management system. Calculations are much faster now and placing orders for production and production itself has become more efficient. All departments have expanded, including technology, graphics, production, and sales department. We have hired eleven new managers and we are looking for about ten more.

We have completely restructured the production department. We have prepared new applications for them in our information systems, which coordinate all internal and external orders, dividing them according to material, completion date, a client (retailer), processing speed, and other parameters. We have integrated control into the applications through a Gaussian diagram.

And we try to maintain a positive attitude. We more often recall that when a person enjoys working, his work goes well. We replaced the usual routines with new ones and brought fresh wind to our work team. Although this rapid transformation was not easy at all under the weight of the surrounding events, we are looking forward to new projects and upcoming challenges.

People tend to see only negatives in this not very favorable situation. In Dago, we have chosen the opposite attitude. We are pleased to say that if the crisis with the associated decrease of sales did not happen, we would not be so motivated to accept changes and do the restructuring. We see problems in “disguised opportunities”.

The number of orders is currently rising. We receive more and more every day. We offer our customers innovative solutions and original POS implementations, with which our innovative teams spend thorough time in maximum work commitment. We are ready for the last period of this year, as well as for the next season, ready, motivated, and in full force. And we thank the crisis, all our clients, colleagues, and other partners for that.

Marek Končitík, DAGO, s.r.o.

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

Next articles

From everyday meals to Valentine’s Day: two in-store strategies connecting ritual and impulse

February in Tesco hypermarkets belonged to the Coca-Cola brand through two distinctive in-store exec...

Felix as an experience on the sales floor: when emotions decide the purchase

Shop-in-shop Felix was created with a clear goal: to bring the brand’s key benefit to the sales fl...

Eleven awards for DAGO in the prestigious POPAI Awards 2025

A successful run across categories and recognition from an expert jury. DAGO is taking home eleven a...

Introducing Endcap 3.0: When cardboard can take on the role of a permanent display

Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner...

Monster shop-in-shop with a Formula car: marketing at full throttle

Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport wor...

DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.

The beginning of summer in selected modern trade stores was marked by tranquility and maternal care....

Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market

Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape o...

We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design

The international Shop! Paris Awards competition is an annual celebration of in-store communication ...

Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike

As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a stro...

DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage

The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 202...

Pin It on Pinterest

Share This