SK
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale? The research Shopper Engagement Study (POPAI CE) proves this statement with an average value of 87 %. And that up to 59 % of the contents of a consumer’s shopping cart are unplanned items, i.e. those that the customer has chosen purely impulsively? The stated percentages speak more than positively for in-store marketing communication.
It may seem that people have been accustomed to all sorts of displays, endcap wrappers, and other POP media over the years and perceive them as a common supermarket or hypermarket equipment. But after the forced break caused by the pandemic, customers lacked the experience of shopping in permanent stores, so they began to return with anticipation and openness to amusement and encouragement. We want to offer brands an amazing opportunity to reach as many potential customers as possible during their path to purchase – thanks to POP media sets.
If you focus on creating non-solitary elements, but more effective sets of multiple POP resources for one campaign, you will hit a large number of shoppers either within one store, chain, or even in several at once.
Most of the projects we implement are of a very short-term nature, they are located in a store for 14 days, sometimes only a week. This is also why the intervention into the purchasing decision will be much higher through the deployment of a POP set. Consumers will “meet” the promoted product in the sales area as part of a creative pallet display, as well as in the relevant section itself, where it will be supported by shelf branding. Or within secondary exposition in a floor display for other relevant products.
Come with us to support sales and build brand equity, make good use of synergies with BTL communication, and use creative sets of POP resources, for example for seasonal activation, consumer competition, a launch of a new product, or relaunch of an existing one, as Ondrášovka from Kofola, Birgo from Mattoni did with us or Birell from Plzeňský Prazdroj. Because successful campaign = set of more POSs!
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
