SK
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous. The new display for Ultra-Premium Brands is also betting on this and will take you to the sunny Italian streets in a second.
The one-palette display we produced for the popular Italian drinks was aimed at raising awareness of Ultra-Premium Brands’ Italian portfolio and creating our own “Aperitivo Italiano Moment”. So, an experience when the consumer will feel relaxed and like in Italy during a friendly encounter with a great taste experience. “It was also crucial for us to show that everyone can find their drink in the portfolio of Italian brands, whether they prefer sweet or rather bitter tastes. The taste axis included within the display helps to do this,” adds Michal Vávřil, the Brand Manager of the Aperol brand.
Let’s drink a health
At first glance, the shop-in-shop evokes the atmosphere of an Italian kiosk offering alcoholic and non-alcoholic beverages typical for Italy. You can buy Aperol, Campari, Cinzano, and Crodino drinks in just one place. The display is dominated by a board that brings inspiration to refreshing drinks for every taste profile.
To evoke the right summer atmosphere, the display is equipped with an artificial orange tree, a bar top with cardboard glasses, and arranged orange slices, which are the main complement to Italian summer drinks. “As part of the graphic design, apart from the small adjustments that accompany almost every project, we came across the first good design. The key visual was beautifully crafted and worked on all the better,” says Perglová, the Project Manager from Dago, who adds: “So far, we have had very positive feedback, which we are very pleased about.”
Orange leads the dance
The activation, which is characterized by the bright orange colour of Aperol and the playful atmosphere, reflects the social and carefree look of the aperitifs from this Italian family. One pallet is made of a combination of cardboard, honeycomb, and plastic, and is complemented by a model of a large bottle of Aperol. You can see it in Makro stores throughout the Czech Republic.
Your team Dago
Shop in shop at first sight evokes the atmosphere of an Italian stall
Orange leads the dance
To create the right summer atmosphere, the display is equipped with an artificial orange tree
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
