SK
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous. The new display for Ultra-Premium Brands is also betting on this and will take you to the sunny Italian streets in a second.
The one-palette display we produced for the popular Italian drinks was aimed at raising awareness of Ultra-Premium Brands’ Italian portfolio and creating our own “Aperitivo Italiano Moment”. So, an experience when the consumer will feel relaxed and like in Italy during a friendly encounter with a great taste experience. “It was also crucial for us to show that everyone can find their drink in the portfolio of Italian brands, whether they prefer sweet or rather bitter tastes. The taste axis included within the display helps to do this,” adds Michal Vávřil, the Brand Manager of the Aperol brand.
Let’s drink a health
At first glance, the shop-in-shop evokes the atmosphere of an Italian kiosk offering alcoholic and non-alcoholic beverages typical for Italy. You can buy Aperol, Campari, Cinzano, and Crodino drinks in just one place. The display is dominated by a board that brings inspiration to refreshing drinks for every taste profile.
To evoke the right summer atmosphere, the display is equipped with an artificial orange tree, a bar top with cardboard glasses, and arranged orange slices, which are the main complement to Italian summer drinks. “As part of the graphic design, apart from the small adjustments that accompany almost every project, we came across the first good design. The key visual was beautifully crafted and worked on all the better,” says Perglová, the Project Manager from Dago, who adds: “So far, we have had very positive feedback, which we are very pleased about.”
Orange leads the dance
The activation, which is characterized by the bright orange colour of Aperol and the playful atmosphere, reflects the social and carefree look of the aperitifs from this Italian family. One pallet is made of a combination of cardboard, honeycomb, and plastic, and is complemented by a model of a large bottle of Aperol. You can see it in Makro stores throughout the Czech Republic.
Your team Dago
Shop in shop at first sight evokes the atmosphere of an Italian stall
Orange leads the dance
To create the right summer atmosphere, the display is equipped with an artificial orange tree
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
