POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris

Rémy Cointreau Whiskey POP

Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…

New POP Tassimo displays

Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…

Sommersby promo tables for Budvar

Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…

„Czech world of grilling“ for Bongrain

Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…

DEMO unit Philips beauty

For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…

Action end cup of Nescafe Dolce Gusto

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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…

Secondary displays Burn and Monster

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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…

Exclusive promo tables Timotei

Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…

WE CELEBRATE 20 YEARS

In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…

New NESCAFÉ displays

Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…

POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris

Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects that will be awarded at the final evening in June. It is already evident that the selected projects will occupy at least the bronze position.
The pallet island Rajec of the company Kofola brought one of the final nominations from Paris, namely in the category of beverages. This realization, with its processing, goes beyond limits of usual presentations of beverages. Imaginative design evokes a pleasant atmosphere and enables customers to free from the store environment.

In the category of architecture of commercial interiors, the shop-in-shop LG Electronics installed in the Prague Alza Showroom ensured its advance. This display presents several types of products of black as well as white technique together in luxurious, fully interactive unit including quite a few innovative elements and materials.

The shop-in-shop Oral-B of the company Procter & Gamble will carry off at least the bronze medal in the segment Digital – Material & Content. It has a premium design, which, in addition to the appearance and use of materials, features stimulating interaction with customers with exposed products. For example, when a customer grasps a toothbrush, there comes an augmented reality through a product spot and displaying an actual on-line customer reviews.

Also the pallet island Captain Morgan of STOCK Plzeň-Božkov will carry off at least the bronze medal in June in the category Events – Mass Market. This is an original display promoting awareness of the brand and strongly communicating with customers thanks to its design.

Thank you!

Your DAGO team

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