Nomination in POPAI Awards Paris for Nestlé’s Home Café

WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

Big Shock! brings the music experience directly to stores

Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...

The JOJO realization won the POP STAR Award of February 2021

The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...

Properly chosen POS as sales promotion works

Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...

The new Heffron rum brand arrived to customers on a ship

Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.

Connecting two different concepts Stock met with success

Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.

Éro Shepherd goes crazy about Brit Meaty Jerky in stores

In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.

Nomination in POPAI Awards Paris for Nestlé’s Home Café

In this year’s POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS – food and beverage. The display won the Food category in the Czech POPAI Awards 2021.

We created a shop in shop called Domácí kavárna for Nestlé to present their complete range of coffee. The contrasting colours of the display elegantly separate the Starbucks and Nescafé Dolce Gusto brands. The clean design, the combination of premium materials and the realistic jute bag full of coffee beans invite to a cup of coffee. The premium display concept makes buying an experience, just smell it! The award ceremony will take place in Paris in September. We hope you will keep your fingers crossed. Thank you!

Your Dago team

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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