SK
New corporate strategy
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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
FRAGRANCES
The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…
Electrotechnical innovations
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We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.
We talk about…
Marketer of the Year 2015
As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Marketer of the Year organized by Czech Marketing Association, which just announced the tenth jubilee Marketer of the Year.
The announcement of this significant professional and social event took place in the festive pre-Christmas atmosphere within the meeting of the Main Committee of the Czech Marketing Association in Prague on December 17th 2014. Doc. Jitka Vysekalova, the President of the Association, and prof. Gustav Tomek, the Vice-president and Chairman of the Contest Jury, as representatives of the Czech Marketing Associationparticipated at the ceremony. Prof. Philip Kotler, personage of the global marketing, traditionally supported the contest announcement with his message.
One of the main goals of the Czech Marketing Association is to support marketing as an essential factor for the development and competitiveness of our economy. Among the ways to achieve the goal, the Marketer of the Year contest won an important role. The registered projects are being assessed mainly for their innovativeness, efficiency, development method and marketing principle as well as ethic and other assumptions. In parallel, there takes place the Young Dolphin contest for university students of programs focusing on marketing.
A festive gala evening with the announcement of the results will take place on 21st May 2015 in Divadelni klub Lavka (Theatre Club Lavka) in Prague – Novotneho lavka.
You can find further information at www.cms-cma.cz.
We are looking forward to meet new Czech marketers winning well-deserved awards.
We wish you a Merry Christmas. Your DAGO team
