SK
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
Orkla Foods Czech Republic and Slovakia and DAGO present creative shop-in-shops for the “golden heritage” – the traditional Májka pâté.
Hamé has been the main partner of Czech biathlon since 2013, which is the most-watched winter skiing sport in the Czech Republic. In connection with the upcoming Biathlon World Championship, which will be hosted by Nové Město na Moravě in the first half of February,...
Christmas Recap: How We Brought the Christmas Season to Life in Stores
This year's Christmas recap will be about the drinks that Czechs love. We supported all the brands in various stores with unique and striking displays. Take a look at them... Traditional "Santa" Coca-Cola Christmas is here, Christmas is here. Most of you probably...
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Hisense Group presents two new shop-in-shops in the latest Alza showroom
The company, in cooperation with the Dago communication agency, has prepared an interesting project for customers of the Alza showroom in Chrášťany, Prague, which clearly presents white and black goods from the MORA and Hisense brands.
Customers have the opportunity to see Hisense and MORA home appliances and electronics in the sales area. The whole concept of the shop-in-shop reflects the requirements of the modern market and it is complemented with light parts and real elements, such as flower pots, a wine shop, or kitchen utensils. The whole unit creates a homely atmosphere for the customers and attracts them to view the displayed products.
“In the Chrášťany showroom, which is also strategically connected to Alza’s largest logistics center, we have prepared two large shop-in-shops together with the Dago agency. Customers have the opportunity to see the most interesting of what we offer in stylish interiors before ordering goods through the Alza e-shop. Whether these are the new XXL ovens by MORA with clever functions that complement modern hobs with automatic functions, technologically advanced dishwashers, extractors, or other kitchen appliances of this traditional Czech brand,” says Regina Netolická, Head of Marketing CZ/SK, and she adds: “The second project with the Dago agency is a perfectly matched smart showroom of the innovative technological brand Hisense. In this showroom, visitors can see not only top TVs and soundbars but also other household appliances – refrigerators, washing machines, dryers, smart vacuum cleaners, and more.”
The display is made of several quality materials that can withstand heavy loads. The shop-in-shop design is simple, yet modern, and gives room for the presented goods to attract attention and emphasize its design.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
Whole range of Hisense products is conveniently displayed in one place.
