SK
Mistoprodeje.cz: DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the power of nature blends with modern design. This unique shop-in-shop presents the Kláštorná Kalcia brand in an elegant and visually captivating...
Retail News: Unique POP Medium Offers a Barrel-Style Experience
Step into the world of spirits and discover Czech tradition! A striking wooden barrel serves as a display stand for presenting rum and whisky from Palírna U Zeleného stromu. It draws attention with its artistic design and a small interior brand exhibit featuring Stará...
Ľuboš Plačko for Miestopredaja.sk: It’s Important to Build the Brand Directly in Retail
“Fortunately, the traditional market is evolving and becoming more open to in-store marketing,” says Ľuboš Plačko, Country Manager SK at DAGO, in an interview for Miestopredaja.sk. He emphasizes the importance of building a brand in retail – directly where the...
Zboží&Prodej: Emotions and Retail? An Inseparable Duo
The magazine Zboží&Prodej looked back at POPAI Day 2024. It didn’t forget to mention one of the main winners – the L’Oréal virtual mirror, created and submitted by Dago. Read the full article. zboziprodej 2025-01-02...
Mistoprodeje.cz: A Unique POP Medium Offers an Experience in the Style of a Traditional Barrel
DAGO transformed a giant wooden barrel into a unique presentation stand that captures the attention not only of rum and whisky lovers. The final execution showcases products from Palírna U Zeleného Stromu, the oldest distillery in Europe, with a tradition dating back...
Cas.sk: Christmas and Pilsner Urquell Beer Simply Belong Together
A Christmas display for Pilsner Urquell Slovakia featured in the daily Cas.sk. Take a look at the shop-in-shop with the claim “Tie pravé Vianoce” (The Real Christmas) and explore more gift packs of the beloved beer. Read more. Photo source:...
MaM.cz on POPAI Awards 2024: The Absolute Winner is the L’Oréal Virtual Mirror by Agency Dago
This year’s 16th edition of the POPAI Awards for in-store communication and promotional items was a success for us! Dago became the absolute winner with the L’Oréal Virtual Mirror. The project also dominated the “Drugstore, Cosmetics” category and brought the Skin...
Retail News: Want to discover energy and experience the world?
For Kofola ČeskoSlovensko and its energy drink Semtex along with the new Semtex AIR, we supported the Pop your bubble! campaign. As part of the in-store communication and the consumer contest “Journey Around the World,” we enhanced the display with an illuminated...
Mistoprodeje.cz: Dago wins bronze in the POP Star competition for August 2024
The portal Mistoprodeje.cz, in cooperation with ppm factum, announced the winners of the POP STAR competition for August 2024, in which our Dago team won third place for a display created for Coca-Cola HBC Czech Republic and Slovakia. We took home a symbolic bronze...
Retail News: Summer calls for refreshment and a healthy lifestyle
Dago created unique shop-in-shops for Plzeňský Prazdroj Slovakia and its two brands Birell and Radegast on the Slovak market. With a fresh product presentation, they impressed the client Danone and its brand Alpro. Refreshing Birell, a premium beer newcomer, or a...
RETAIL NEWS: SPRING SHOP-IN-SHOPS FOR COCA-COLA HBC BRANDS BY DAGO
For the Coca-Cola HBC brand, DAGO created colorful, fun, and innovative displays during the spring period, whether for promoting limited edition products or new launches. Read more about them in Retail News and check out their creation in the gallery. retail-news...
RETAIL NEWS: COCA-COLA SUPPORTS HOCKEY AND DAGO SUPPORTS IT TOO!
Coca-Cola is the beverage partner of Czech hockey, also supporting women’s ice hockey and para hockey. Coca-Cola has taken a very dynamic and extensive approach to pre-game preparation, if we may call it that, regarding visibility on the sales floor. In the tender for...
Goods & Sales: POP Star 2023 is Radegast
The finalists of the POP Star 2023 competition gathered at the awards ceremony, where prizes were presented by an expert jury composed of marketing professionals. The overall winner was the Radegast display by Plzeňský Prazdroj. The second and third places were also...
Retail News: JUST LIKE IN A BAR! DAGO BETS ON CREATIVITY IN THE KINLEY TONIC SHOP-IN-SHOP
The creativity in the display design is directly proportional to the boldness of the client. This rule definitely applies and works for Coca-Cola HBC. Proof of that is the new shop-in-shop for one of their flagship non-alcoholic products, the Kinley tonic. DAGO worked...
MISTOPRODEJE.CZ: DAGO Wins 2nd Place and Playfulness Award at POP STAR 2023
At the end of March, the finalists of the POP Star competition gathered at ppm factum for the gala announcement of the 2023 winners. This was only the second final event in the competition’s history, attended by most representatives of nominated displays from Czech...
MISTOPRODEJE.CZ: DAGO Took 2nd Place in the POP STAR Competition for January 2024
In January, we won the silver medal in the POP STAR competition, organized by the portal Mistoprodeje.cz in cooperation with ppm factum, for the Májka display. In January, 8 in-store POP realizations were evaluated by the jury based on three criteria: creativity of...
MISTOPRODEJE.CZ: The Winner of POP STAR for December 2023 is the Pilsner Urquell Shop-in-Shop
For the fourth time in a row, we have won the POP STAR competition, organized by the portal Mistoprodeje in cooperation with ppm factum. In December, the jury awarded a Christmas shop-in-shop with a unique snow effect element for Plzeňský Prazdroj. In December, 10...
MISTOPRODEJE.CZ: The Winner of POP STAR for November 2023 is the Stará žitná myslivecká Shop-in-Shop
Third gold in a row! In November, we continued the winning streak from September and October in the POP STAR competition. This time, the shop-in-shop for the brand Stará žitná myslivecká by Palírna U Zeleného stromu, located in Albert hypermarkets, caught attention....
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
