“Fortunately, the traditional market is evolving and becoming more open to in-store marketing,” says Ľuboš Plačko, Country Manager SK at DAGO, in an interview for Miestopredaja.sk. He emphasizes the importance of building a brand in retail – directly where the customer makes purchasing decisions.
The interview offers plenty of interesting data and insights into shopper behavior at the point of sale. Read the full interview.
25. 5. 2025
Our editorial contribution on POS trends. Link to the full magazine issue here.
25. 5. 2025
Our editorial contribution on how emotions influence purchasing decisions. Link to the full magaz...
10. 5. 2025
The L’Oréal Virtual Mirror project by DAGO, which dominated the POPAI CE Awards competition in Pr...
10. 5. 2025
The L’Oréal Virtual Mirror project, which won the title of absolute winner at the POPAI CE Awards...
10. 5. 2025
The success in the international Global Shop! Awards was published in the printed Marketing a Media,...
10. 5. 2025
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards competition in Prague in ...
10. 5. 2025
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards competition in Prague in ...
3. 5. 2025
Dago, together with the popular brand Fanta, brings not only a refreshing taste to stores but also a...
3. 5. 2025
You can find our news in Retail News either in the clipping or directly at the link: https://arch...
3. 5. 2025
In March 2025, shoppers in selected Tesco hypermarkets could enter the world of Kláštorná Kalcia ...
SK