SK
For the fourth time in a row, we have won the POP STAR competition, organized by the portal Mistoprodeje in cooperation with ppm factum. In December, the jury awarded a Christmas shop-in-shop with a unique snow effect element for Plzeňský Prazdroj.
In December, 10 in-store POP realizations were evaluated in POP STAR, with the jury assessing them based on three criteria: creativity of the solution, overall production quality, and potential to attract attention at the point of sale.
The winning Pilsner Urquell realization received an average score of 8.6 out of 10 points from the expert jury. The highest rating (9.1 points) was given for the potential to attract attention at the point of sale. The installation was located in the Albert HM and Globus chains. The client was Plzeňský Prazdroj. The realization was placed in the Albert and Globus chains in the Czech Republic. You can read more about the display in a separate article.
The same display, created for Plzeňský Prazdroj Slovakia, won gold in the Slovak competition. The jury praised its creativity, and customers could enjoy it in the Tesco chain.
