SK
In January, we won the silver medal in the POP STAR competition, organized by the portal Mistoprodeje.cz in cooperation with ppm factum, for the Májka display.
In January, 8 in-store POP realizations were evaluated by the jury based on three criteria: creativity of the solution, overall production quality, and potential to attract attention at the point of sale. We took second place with the Májka display. First place went to the shop-in-shop for Knorr, and third place to the Jar brand.
We previously wrote about our Májka creativity here. The creative shop-in-shop referenced both the traditional Májka pâté as a golden heritage and the Biathlon World Championship. The Hamé brand, which includes Májka, has been supporting this popular national sport since 2013. This resulted in an unconventional display with interesting elements that surely delighted customers in Albert hypermarkets. And we are happy to celebrate a beautiful second silver place!
