Coca-Cola is the beverage partner of Czech hockey, also supporting women’s ice hockey and para hockey. Coca-Cola has taken a very dynamic and extensive approach to pre-game preparation, if we may call it that, regarding visibility on the sales floor. In the tender for creative POS display solutions, our team DAGO ultimately succeeded, mainly thanks to the original design of the entire display set, which features sophisticated details. The so-called hero realization is a permanent shop-in-shop, whose design reflects the interior of a hockey arena.
You can read the full article about this display set in the professional monthly Retail News.