Wall Display in ElectroWorld

New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…

KOLONÁDA – mobile selling handcart

]

For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…

POP Jacobs – promo cups

]

This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…

Huawei POP Demo Unit – Play Table

Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…

Unique palette exposition for Budvar

For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…

Shop in shop Nikon – Alza

]

New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…

Sales promo in hobby markets

There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…

New corporate strategy

]

At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…

FRAGRANCES

The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…

Electrotechnical innovations

]

We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.

We talk about…

Budvar worked together with Kofola and rearranged the section of beverages in a Terno store

The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot realization has been designed according to results of a year-long research. We created the design and made the realization. Other stores within the COOP chain will follow.

The aim of the project was to improve the shopping environment within the beverages section. “We know from researches that the faster and more easily the shoppers orient, the more satisfied they are, and this consequently reflects in the volume of their purchases,” said Josef Kroulík, the Off trade Sales Manager of Budějovický Budvar, a national enterprise. The place of the pilot realization is Terno store in České Budějovice due to its position in the region and sold assortment. A year-long marketing research has preceded the rearrangement of the category. Its goal was to find out the details of consumers´ behaviour in the category, their preferences as to the visual appearance of the environment and contained elements. Kofola, which is a significant player in the segment of non-alcoholic beverages, became a partner in this segment. “The coopreation on the project with the participation of Budějovický Budvar was mutually very beneficial. “I appreciate, for example, that there were designed cap ends, which could hold both palettes and well-done design expositions of products in the top section. As a complex, it moves qualitatively to a completely different level,” said Jana Riegerová, the Trade Marketing Manager Senior of Kofola ČeskoSlovensko a.s.

We used existing shelves and neutralized them as to their design with wooden decoration, light-coloured in the non-alcoholic section and dark-coloured in the beer section. End caps draw attention to individual categories. They serve as premium end caps and improve knowledge and value of presented brands. Top parts of end caps and shelves were brightened using illuminated visuals of a total length of 100 meters. Motives of visuals in the non-alcoholic category represent visuals associated with a kind of beverage, for example sparkling or non-sparkling water. For beers, there are visualized people drinking this beverage evoking emotions of the traditional moment when drinking beer in a pub. The beer section also includes a design snack-bar, where customers can refresh themselves or use the space to have a rest. So far we do not know influence on sales, but we already perceive the project as successful. Detailed research, which led to the project, gives us sufficient confidence that we proceed in the right direction and this is proved also by first responses of shoppers and store personnel. Another argument for similar projects is the influence of sales environment on building brands which is perceived by significant brands, as Budvar and Kofola.

Your DAGO team

Terno

Pin It on Pinterest

Share This