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Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our te…
Nescafé Dolce with a customized mix of capsules
The company Nestlé, in co-operation with our company, prepared a possibility for favourers of Nescafé Dolce Gusto coffee to create own collection of capsules to their taste in a unique pop-up store, where customers can choo…
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in Dago.
“For the limited-edition Big Shock! MUSIC we wanted to create a unique in-store solution for pallet display and endcap, which will support sales of two new unique flavors. Dago won the tender with its proposal for an original solution, which contains the main attributes of a limited edition – music and summer entertainment. The resulting display in the stores is really unmissable,” describes David Tlach, the Trade & Category Manager of Big Shock.
Our designers came up with an all-cardboard display that is unique due to its shape, simplicity, and functionality. “The display is double-sided and offers enough space for a supply of products. Thanks to its unusual and clear recognizable shape, the display is not only unmissable for customers but also attractively encourages them to try new limited flavors,” our Project Manager Jan Slabý introduces the Big Shock! MUSIC display concept.
This year’s limited edition Big Shock! MUSIC builds on the last year’s MUSIC activation, which was a success despite several government restrictions and the cancellation of music events and festivals. The campaign will be complemented by a consumer competition – each can contain a unique code under the lid, with which you can win material prizes on bigshock.cz.
A total of 16 pieces of displays were produced, which will be placed in all Globus stores and the Terno store in České Budějovice. The Endcap will also be installed in selected Tesco stores.
