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We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj – has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and hypermarkets.
The Brewery Jubilee Gate has been a symbol of the brewery for almost 130 years and refers to the long-standing tradition of Czech brewing, which is why this symbol is used repeatedly in the campaign. “The Jubilee Gate is one of the generally known symbols associated with the Pilsner Urquell brand. It was built for the 50th anniversary of the first batch of Pilsner lager, and since then it has been a sign of the brand’s quality and premium level”, Jakub Suda, the Junior Activation Manager at Plzeňský Prazdroj, comments the campaign.
Customers will have a new opportunity to see displays for Plzeňský Prazdroj in the first half of October in Globus chains.
Czech beer can trot out a long tradition and great popularity among consumers and it is famous worldwide. Specifically, Pilsner Urquell was the first pilsner-type beer in the world. Thanks to this uniqueness, Dago created special pallet displays with characteristic brand elements for Plzeňský Prazdroj. “We expect that thanks to the consistent communication of our main symbol, Pilsen Gate, we will strengthen positive emotions towards the brand among our consumers”, adds Jakub Suda.
Plzeňský Prazdroj uses various types of displays. In retail chains, consumers can see pallet displays, mini shop-in-shops, and shop-in-shops. The brand’s characteristic colours are being used. “We were very surprised by the positive reactions to the Jubilee Gate of the Pilsen Brewery regarding this cooperation. It seems that this is really an iconic element that visitors associate with the brand”, explains Luboš Plačko, the Country Manager at Dago.
Your team Dago
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
Pilsner Urquell once again bets on the history and tradition
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
