Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Did you know that most purchasing decisions are made at the point of sale?
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
Sustainability comes to fore in retail – clients deak with materials and POS design
But what is the reality? For example, we have recently realized cardboard displays by offset printing. The advantage is that laminating prints on cardboard prolong the life cycle of the displays themselves, supporting their stability. However, the price of such a display is high and we can certainly not talk about the topic of ecology just because of the colors used.
Many companies in the Czech Republic have learned to print a more economical version of printing on UV prints, but their disadvantage is that the print smells bad, it is not ecological, it breaks during creasing and we can´t talk about the POS carrier being premium. But they are cheap! We can see these POSs in most hypermarkets.
As time goes on, the cardboard gets a new touch. FSC certified materials are being used. This certificate guarantees to customers that the wood comes from carefully managed forests. For forest owners, it is a prestigious award for nature-friendly forest management. At the same time, printing with an impact on the environment is also being solved. Dago uses the latest-generation Durst printing, the advantage of which is printing with water-based inks that do not smell. Such print is very hard and thus prolongs the life cycle of the display itself. In practice, this means that it is not necessary to produce many displays for the same stores, but the display can be supplemented, rebranded, or possibly further modified.
Instead of permanent solutions, honeycombs began to be used. It is a very hard cardboard, from which it is possible to realize shop-in-shops or stable displays. It has a long life cycle, it is cheaper than, for example, an all-wood display and provides customers with similar benefits as in the case of a permanent display.
We are experiencing a similar issue in the field of plastic materials and wood. Some of the plastic materials have a PVC free certificate, which guarantees that they do not contain harmful substances. Recycled materials, which represent a new era in sustainability, are being often used. Printing on these materials is also changing, in favour of latex or water-based prints.
Although in the past the contracting authorities did not rely on the technologies, materials used or the design itself, today we are entering a new era and the topics of sustainability and ecology are absolutely crucial in production. Personally, I am glad that displays that have been printed with UV technology, which I consider completely unsuitable for the FMCG segment, are disappearing from the market. I look forward to seeing many new, fully ecological realizations in the future, which Dago fundamentally supports.
Marketing and Business Director, Dago s.r.o.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY