This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with… From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
Fascination by technologies has faded and the authenticity “leads the dance” now
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
GEM-GEN2 – we have a new information system

Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAGO, we always needed a system for project management that would allow us the most efficient management of complicated and exacting projects from the P.O.P. segment. This is not just data and document storage, but it should be an interactive space for transparent, flexible and user-friendly coordination of each step realizing particular projects,” explained Marek Končitík, the Sales and Marketing Director.
The result is the second generation system GEM as a development of the previous information system GAM1 our company used and continuously developed since 1999. During last three years, a company RENTEL was creating its new generation customized for DAGO. “It wasn´t easy to create a system that would meet all of our requirements but it finally happened, and now we can say that it is really unique software in several levels: within the system, projects are managed according to their phase, at the same time we always have all data and well-arranged economical reporting available for every project, of course there are several possibilities of communication between internal and external subjects participating in such project,” Marek Končitík described the system DAGO is using in its testing beta version since the beginning of this year. As an advantage, he also mentioned other applications, as for example product catalogue, stock records, logistic management, finance, etc.
This new system is even more efficient tool for us also when submitting and managing contracts in production. GEM-GEN2 allowed a significant acceleration of the whole process – calculation within 24 hours, production within days or weeks. Also the management extensions of the system, so called dashboards, provide clearer filtered orientation within contracts for managers of relevant parts of projects.
The system also enables a direct access for clients and suppliers, thanks to which, for example, data and big files do not accumulate in e-mails, but they are always easily available and actual via the web interface. We continuously debug and develop the whole system, anyway we can already say, after nearly one year testing, that, we could not imagine coordinating so many projects at the actual workforce of our DAGO team without this efficient tool anymore. We thank to RENTEL and to all colleagues for their excellent work and patience when developing and implementing the system!
Your DAGO team
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