WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

Big Shock! brings the music experience directly to stores

Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...

The JOJO realization won the POP STAR Award of February 2021

The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...

Properly chosen POS as sales promotion works

Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...

The new Heffron rum brand arrived to customers on a ship

Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.

Connecting two different concepts Stock met with success

Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.

Éro Shepherd goes crazy about Brit Meaty Jerky in stores

In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.

Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport, which was provided by the world’s leader in travel retail – Lagardere Travel Retail. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

With this shop-in-shop, Becherovka aims primarily at foreign tourists. “The target group includes all foreign visitors who want to take something traditional and authentic from the Czech Republic. A gift that they can share with their friends and so share experiences from visiting the Czech Republic. In addition to bottles, we also offer a large selection of gift packages with branded items, such as glasses and cups. Another target group includes Czech tourists who travel abroad and forgot to pack a Czech souvenir in a suitcase as a gift,” explains Kateřina Kleslová, the Export Brand Manager for Becherovka from the company Jan Becher Pernod Ricard.

Passers-by will smell the fragrance of herbs
The shop-in-shop design has been ingeniously conceived. We focused it mainly on the sense perception of shoppers. As we know that customers shop using all their senses.

If they come into direct interaction with the goods being sold, they are more likely to put it into their basket. We have worked with this fact in all aspects. We equipped the shop-in-shop with glass balls and carafes with dried plants, shoppers could smell, and taste the mixtures of herbs from which Becherovka drinks are being prepared.

Together with Becherovka, we tried to reflect the information about the fact that it is a purely 100% natural product into the design of the shop-in-shop. This builds on the brand’s identity, captures its essence and helps it stand out from the competition. “We used natural materials and plants for that. There are also attractive details, such as the experience spot, where customers of the store can get to know Becherovka better,” says Kateřina Kleslová.

In the shop-in-shop, customers also have a tablet at their disposal, which will provide them with all important information not only about Becherovka, but also about all products from the Jan Becher Pernod Ricard portfolio.

It is essential that we constantly bring innovations and the latest trends to point-of-sale support. We need to keep up with digital technologies. That is why we have placed a tablet onto the shop-in-shop, thanks to which passengers can get acquainted with the offer of promoted goods in all world languages.

Strict safety regulations were not a problem
The entire shop-in-shop, which consists of two smaller islands and a main wall, is decorated with various decorative elements, such as hanging flowers, climbing plants, backlights or framed posters, which create a premium impression.

When designing the display, we also took into account the safety regulations that are typical for airport areas. We have therefore made sure that each part of the display fully complies with these regulations. A supporting pole literally stood in our way, so we finally incorporated it into the whole concept. “Promotion in similar places is always a big challenge, due to the way products are presented and the choice of building materials,” says Kateřina Kleslová.

The shop-in-shop will be standing in the Lagardere Travel Retail store at Prague’s Ruzyne Airport for a long time. Sales support continues despite the smaller number of passengers who pass by the display due to the current situation.

Your Dago Team

 

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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