Press releases

We cooperate with many specialized publishers, that focus on retail marketing and marketing communication. Even this way, through project-related press releases and original specialist articles, we strive to expand the public knowledge and general perception of our main field of focus, the in-store communication. Even You can read some of our articles – they can be downloaded below. Pls. note these are mostly in Czech Language.

 

Retail News: Summer calls for refreshment and a healthy lifestyle

Dago created unique shop-in-shops for Plzeňský Prazdroj Slovakia and its two brands Birell and Radegast on the Slovak market. With a fresh product presentation, they impressed the client Danone and its brand Alpro. Refreshing Birell, a premium beer newcomer, or a...

RETAIL NEWS: SPRING SHOP-IN-SHOPS FOR COCA-COLA HBC BRANDS BY DAGO

For the Coca-Cola HBC brand, DAGO created colorful, fun, and innovative displays during the spring period, whether for promoting limited edition products or new launches. Read more about them in Retail News and check out their creation in the gallery. [pdf-embedder...

RETAIL NEWS: COCA-COLA SUPPORTS HOCKEY AND DAGO SUPPORTS IT TOO!

Coca-Cola is the beverage partner of Czech hockey, also supporting women’s ice hockey and para hockey. Coca-Cola has taken a very dynamic and extensive approach to pre-game preparation, if we may call it that, regarding visibility on the sales floor. In the tender for...

Goods & Sales: POP Star 2023 is Radegast

The finalists of the POP Star 2023 competition gathered at the awards ceremony, where prizes were presented by an expert jury composed of marketing professionals. The overall winner was the Radegast display by Plzeňský Prazdroj. The second and third places were also...

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