SK
From everyday meals to Valentine’s Day: two in-store strategies connecting ritual and impulse
February in Tesco hypermarkets belonged to the Coca-Cola brand through two distinctive in-store executions. While the Coca-Cola Zero Zero shop-in-shop focused on launching a new product and supporting the long-term Coke & Meal platform, the Valentine’s concept...
Felix as an experience on the sales floor: when emotions decide the purchase
Shop-in-shop Felix was created with a clear goal: to bring the brand’s key benefit to the sales floor – the fact that Felix is the number one choice that shoppers (and their cats) in the Slovak market have selected as their first option. This very insight became the...
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Shop in shop Nikon – Alza
New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in the shop Alza Bratislava. While most similar elements are normally located within a space, in this case, there has been used a specific location under a spiral staircase.
This unique solution has been accompanied with a marmolite floor, into which wiring system has been installed, and also with a semi-rounded ceiling with integrated lights. For the actual surveying, there were used 3D devices enabling subsequent 3D simulation of the whole space. Thanks to this unique technology, it was possible to transform subsequently the 3D visualisation into the 100% reality within the manufacturing process. The company Dago involved its new concept, CIS – Complex in-store solution, which respects more than 180 evaluation parameters for creating effective tools of the in-store communication, into this project. It makes it possible to create a shop-in-shop, which we consider to be maximally efficient solution under certain conditions. This efficiency means the shop-in-shop, which aims to attract customer´s attention maximally with the possibility to test Nikon products and relating maximization of sales.
