SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets. Among other things, the activation aims to raise awareness of the new campaign called “Life is funny when you have money”.
Semtex’s campaign focuses on the target group 18-30 years of age, as well as the shop-in-shop, which is at first glance bursting with Semtex energy. The bold motto of the campaign – Life is funny when you have money – is also reflected in the display, which aims to immediately impress the customer. It will attract attention not only with its distinctive colour, which distinguishes it from similar advertisements but also with a unique promotion with virtual reality, which always takes place from Thursday to Sunday directly in the shop-in-shop.
Distinctive colours and combinations of materials
Semtex and Dago bet on a simple and distinctive colour combination of black and yellow – a combination that consumers already know from cans of this energy drink. The display aims to reach new consumers, increase awareness of the Semtex brand and raise the visibility of the competition. It entices customers to buy Semtex drinks and participate in the competition for tangible and attractive financial prizes. In terms of materials, Dago once again bet on a combination of several types of base materials. “For the most part, the display is mainly made of cardboard, but it is also supplemented with a few plastic highlights. Our goal is to combine materials appropriately so that we achieve the best result at the point of sale and produce a so-called eye-catcher for our clients that no one will simply miss,” adds Marek Končitík, the Commercial Director at Dago.
Fridge with chilled drinks and virtual reality
Shop-in-shops offer a large stock of Semtex cans, which will be available both on the display and in the refrigerator, which is also part of the POS. The above-life-size can of Semtex will certainly interest and attract passing customers, as well as the floor sticker that completes the whole unit. The LCD monitor communicates the ongoing campaign on the spot and, on selected days, it will also offer the opportunity to experience virtual reality. Accompanied and explained by the hostesses, customers can try one of today’s most popular virtual realities called Beat Saber.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
