SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was our project for Jägermeister, which received the highest award as well as four other awards for creativity and innovation in the category “Alcoholic beverages” and the award from the audience. Totally, we won 10 awards at this year´s competition.
Also this year, we can enjoy our total victory at the POPAI Awards. In addition to this success, the display for Jägermeister also won the award for creativity and for the best material and technical innovation for the special composite board origami processing for 3D rendering of a deer, the brand mascot. In addition to that, this autumn display is also the winner in the category “Alcoholic beverages“ and it also won the Award of audience voted by visitors of the gala evening. We are very pleased with this year´s success following the previous ones. Again, we can see that it makes sense to create solutions trying to get customers positively out of their shopping routine and provide them with unforgettable experience at points-of-sales. As proved by sales results, it is the combination that works.
The presentation of Oral-B electric tooth-brushes communicating the benefit of their round heads placed in stores with electronics succeeded in the category “Care for health“. With another presentation for this brand, we succeeded also in the category “Electronics, IT products“. Sales display actively presents products and encourages customers to put these products into their shopping carts is placed in selected Globus stores.
We won another laurel in the category “Pet food“ with our end cap for the brand Whiskas with lighting and use of a real rope that evokes playfulness and curiousness of cats.
We also won two awards for excellent realizations of projects from the category „Beverages“. The first one was a cap end Jack Daniel´s designed to support Jack Daniel´s RED DOG Saloon Whiskey limited edition. The second awarded project in the category was a permanent display, Nescafé Dolce Gusto.
Your Happy and Thankful DAGO team
