9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
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This year we are trying to help again
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DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
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Modern shopping – El Dorado of adventures and sci-fi helpers
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Store design as a competitive element
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You can see Robot Karel in Albert and Hruška stores
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Captain Morgan “plows the waves” of Globus stores again
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Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
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Fresh spring ideas from Pinterest
Inspiration from the world of beverages.
These and many other worldwide POP inspirations can be continually found on « Nejnovější«...89101112...20...»» Nejstarší
Unique palette exposition for Budvar

For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we have provided also their installation to sales points including filling them with goods.
It is a unique interpretation of an action palette island. Its non-traditionality consists especially in untypical attractive appearance and shape, specific size and luminous and moving elements. The exhibition has been completed with an action show-case with a presented gift customers might get in a Budvar beer package within the promo action. The gift in the show-case is illuminated and rotates on a pedestal thanks to a servomotor. The exposition has been designed to provide maximal possibility for exhibited products to excel. The way of their placement and position of a package encourages symbolically customers to buy it. Thanks to these attributes, the POP element actively disturbs customers from their shopping routine, encourages their interest and greatly strengthens sales efficiency of the whole campaign. Considerable difference from common palette exhibitions caused a conscious interest of shoppers in the exhibition itself, which is not being common in the case of similar media.
Statement by the project submitter: Ing. Josef Kroulík
Off-trade Communication Manager, Budějovický Budvar, n.p.
At the beginning of each in-store project for the Budweiser Budvar brand, there is our attempt to look at traditional things from a new perspective. The display we have used to expose the action multipacks within the „golden“ times before Christmas was not an exception in this respect. It was a purpose not to use a display similar to a classical rack with its shape. On the contrary, great emphasis was placed on elements, which have a maximal potential to interest: non-traditional shape, light, motion and clear communication of a product added value. All these elements showed very functional in a flood of traditional POS solutions. In addition to fulfilling expected sales goals, this project brought also an effect that POS materials – as advertising message carriers – usually do not have. It provoked a discussion among shoppers, which caused having some effect also outside a hypermarket.