SK
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Unique POP Medium Offers a Traditional Barrel-Style Experience
The Czech family company JIP Východočeská a.s. operates a retail store in Brno on Pražákova Street that is quite a rarity by local standards. On a sales floor of 6,000 m², customers can find an assortment of 19,500 items – from standard groceries to organic and farm...
POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through its visual identity change. We have prepared a display with a special shining 70m LED system that attracts attention of customers from afar.
The display for Metaxa of the Romy Cointreau brand is characterized by an emphasis on blue and white lighting. “Metaxa shifts from yellow to blue-and-white colour combination. The display was a great opportunity to contribute with this change to the image-building also thanks to the direct contact with customers as one of the important touchpoints with the brand,” says Lenka Adámková, the Brand Manager of Metaxa in Rémy Cointreau. The inspiration how to approach to the category was the 3D Jägermeister deer origami, belonging also to Rémy Cointreau, which won several Czech POPAI Awards last year including the first prize; and last week it was nominated for a winner of the strong category of beverages at the European POPAI Awards in Paris.
The display offers 3 variants of the product to shoppers. “We work more to provide premium characteristics and unify the portfolio. The most common is the 5-star variant, but we also give a space for discovering 7-star and 12-star variants, which could surprise customers a lot,” explains Lenka Adámková.
Metaxa is a synonym for sun and Greece. So the specifications of this project placed emphasis on working with light. We succeeded to interconnect the tradition with design also thanks to the 70-meter LED lighting. Together with the ground tint on Perspex making 3D effect and lacquered elements, there was used also a printed carpet instead of the ordinary floor stickers. That is how we highlighted the premium impression the client required and harmonizing with the brand.
In addition to the 2-palette display, there has been created also a 1-palette display to be able to satisfy all Globus stores. The 1-palette display has been designed also for the Metro store in Bratislava.
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