Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
DEER HEAD MODEL OR 3D PRINTING AS A NEW ELEMENT OF POS MATERIAL
In August, customers in Ahold stores could see an innovative display by DAGO using a new element of POS materials – 3D printing. Thus, we have created an original shop-in-shop, which at first glance captures the unique philosophy of the Jägermeister brand.
In collaboration with DJ NobodyListen and Jan Černý, a unique clothing collection for the Jägermeister brand was created. “And what is the best way to present these stylish pieces to the world in connection with the Buy a Bottle of Jägermeister campaign and get CZK 100 discount for this collection? We have decided to create a shop-in-shop display, the main feature of which is a figurine with a golden deer head, which is dressed in these pieces,” describes Eva Perglová, Project Manager of DAGO.
The entire shop-in-shop was designed to build on the company’s progressive thinking and the new concept of the #Každou#Noc#Meisterštyk campaign. Key symbols such as the deer head, the theme of the party, friendship, and nightlife were preserved for Jägermeister in the display. It is therefore clear at first sight that brands are targeting young consumers.
“Once again, the shop-in-shop has expanded the possibilities of creativity to represent our Jägermeister 18 Degrees Below Zero campaign in an unusual design of a figurine with a distinctive golden deer head. And that is what I value most; a pleasant combination of our unique clothing from famous designers in conjunction with the Jägermeister brand communicating ICE COLD. So far, I have only heard the positive feedback, so I believe that we have taken an unconventional, but branded, way at the point of sale, where a significant part of spirits sales currently take place in the Czech Republic,” says Lenka Horníková, Trade Marketing Specialist of Mast-Jaegermeister .
The future of 3D printing
3D printing technology is becoming another new trend in POS materials, which will be a trend in the coming years. Its biggest advantage is that all materials can be easily modeled using special computer software. Thus, the complicated preparation of vacuum moulds is not necessary anymore. 3D POS materials are already getting very positive responses from the lay and professional public.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY