A snowy Christmas with Pilsner beer? The ideal combination

An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...

Take a peek behind the scenes at DAGO and have fun with us

We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...

We were there when the rum novelty Ron de Azur originated

For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....


In August, customers in Ahold stores could see an innovative display by DAGO using a new element of POS materials – 3D printing. Thus, we have created an original shop-in-shop, which at first glance captures the unique philosophy of the Jägermeister brand.

In collaboration with DJ NobodyListen and Jan Černý, a unique clothing collection for the Jägermeister brand was created. “And what is the best way to present these stylish pieces to the world in connection with the Buy a Bottle of Jägermeister campaign and get CZK 100 discount for this collection? We have decided to create a shop-in-shop display, the main feature of which is a figurine with a golden deer head, which is dressed in these pieces,” describes Eva Perglová, Project Manager of DAGO.

The entire shop-in-shop was designed to build on the company’s progressive thinking and the new concept of the #Každou#Noc#Meisterštyk campaign. Key symbols such as the deer head, the theme of the party, friendship, and nightlife were preserved for Jägermeister in the display. It is therefore clear at first sight that brands are targeting young consumers.

“Once again, the shop-in-shop has expanded the possibilities of creativity to represent our Jägermeister 18 Degrees Below Zero campaign in an unusual design of a figurine with a distinctive golden deer head. And that is what I value most; a pleasant combination of our unique clothing from famous designers in conjunction with the Jägermeister brand communicating ICE COLD. So far, I have only heard the positive feedback, so I believe that we have taken an unconventional, but branded, way at the point of sale, where a significant part of spirits sales currently take place in the Czech Republic,” says Lenka Horníková, Trade Marketing Specialist of Mast-Jaegermeister .

The future of 3D printing

3D printing technology is becoming another new trend in POS materials, which will be a trend in the coming years. Its biggest advantage is that all materials can be easily modeled using special computer software. Thus, the complicated preparation of vacuum moulds is not necessary anymore. 3D POS materials are already getting very positive responses from the lay and professional public.


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