Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
CAFÉS INSTEAD OF BANKS: EVALUATION FOR MARKETING & MEDIA
The fact that consumers and their preferences are changing is also evident in the design of bank branches.
Virgin Money: open to communities
Manchester, Great Britain
Virgin Money underwent a grand rebranding, the cost of which, including communication from Lowe and Partners, exceeded £ 60 million. A part of this change is also a completely new design of 73 branches. These are intended to reflect radically changing consumer behaviour. The bank approached design studio l-AM to design the first generation of new sales points for major shopping classes.
The studio designed a format based on a strategy with a maximum customer focus. It includes a “family” of concepts adaptable to the needs of local communities. One of the fundamental changes in design is greater openness to customers, but also to those who are not customers. For example, the branches provide entrepreneurs with a background for cooperation and creation in a co-working space. Various meetings, events, seminars, panel discussions, as well as meetings of local communities can take place here.
The concept of space seems very friendly and youthful to me. I like sitting on the steps, which will appeal especially to the younger generation, and it looks cool. In my opinion, the space evokes an environment designed for rest and relaxation; the warm colours that flow through the whole concept evoke a feeling of cosiness. Light natural wood and a large number of living plants are also well-chosen. As a whole, this design is very cosy and inviting to sit.
ING La Vie: beyond the corporation
No more grey counters, cold coffee, or lukewarm reception. ING responds to the digital revolution in the banking sector by offering clients warm hospitality and space to work. As with Virgin Money, ING first surveyed to find out how clients would like to approach the “bank of the future” and what would help them in a better experience, both in terms of services and aesthetics. The result looks more like a café. As part of the ING La Vie concept in Utrecht, classic partitions are banned. Customers can just sit in a café, do things in self-service kiosks or ask the staff for help. There are several areas for consultations, from open to purely private. ING corporate colour is orange, but rather than clinging to this distinctive symbol of corporate identity, the bank decided to make the orange colour be rather a small accent complementing the entire palette.
Very modern and airy concept of space, with originally designed cubicles to preserve privacy. The concept is aimed at the entire spectrum of visitors – from young people through families with children to business people. There is an emphasis on details such as platform backlighting, illuminated brands in frames, or design lighting. I like the non-violent involvement of the colours of the accessories that the whole colour range meets here.
Halifax: like at home
London, Great Britain
Kensington High Street has been home to the new Halifax Bank branches since last year. Twelve hundred square meters are open to those who are not among the bank’s clients, and you can come here every day of the year except Christmas Day. The appearance of the new branches was designed by the Honest Brand design studio. It is spread over three floors and shines with colours. The “Home” concept, which, like the other two projects mentioned in this topic, seeks to “capture” the changing customer and at the same time surround him with the comfort of home, works with several zones: for travel, child savings, property, etc. The main element of the ground floor is the “Home Hub”, an interactive digital zone that offers assistance in buying housing. On the upper floors, there are also open and private meeting rooms and, of course, a café, which also serves as a place for meetings, networking, and seminars.
Bank of the future. This is the first thing that came to mind when looking at this design. The thematic division of sections, strong colours, modern materials, lighting, the involvement of digitization, and interactive elements, all together look very timeless and stylish. Although each section is different in design, the concept still works coherently. The equipment is thoughtful and stylish.
Evaluated by: Lucie Michajlov, DAGO s.r.o.
Source: Marketing & Media 49/2021
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY