POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
Orkla Foods Czech Republic and Slovakia and DAGO present creative shop-in-shops for the “golden heritage” – the traditional Májka pâté.
Hamé has been the main partner of Czech biathlon since 2013, which is the most-watched winter skiing sport in the Czech Republic. In connection with the upcoming Biathlon World Championship, which will be hosted by Nové Město na Moravě in the first half of February,...
Christmas Recap: How We Brought the Christmas Season to Life in Stores
This year's Christmas recap will be about the drinks that Czechs love. We supported all the brands in various stores with unique and striking displays. Take a look at them... Traditional "Santa" Coca-Cola Christmas is here, Christmas is here. Most of you probably...
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
CAFÉS INSTEAD OF BANKS: EVALUATION FOR MARKETING & MEDIA

The fact that consumers and their preferences are changing is also evident in the design of bank branches.
Virgin Money: open to communities
Manchester, Great Britain
Virgin Money underwent a grand rebranding, the cost of which, including communication from Lowe and Partners, exceeded £ 60 million. A part of this change is also a completely new design of 73 branches. These are intended to reflect radically changing consumer behaviour. The bank approached design studio l-AM to design the first generation of new sales points for major shopping classes.
The studio designed a format based on a strategy with a maximum customer focus. It includes a “family” of concepts adaptable to the needs of local communities. One of the fundamental changes in design is greater openness to customers, but also to those who are not customers. For example, the branches provide entrepreneurs with a background for cooperation and creation in a co-working space. Various meetings, events, seminars, panel discussions, as well as meetings of local communities can take place here.
Evaluation: 4/5
The concept of space seems very friendly and youthful to me. I like sitting on the steps, which will appeal especially to the younger generation, and it looks cool. In my opinion, the space evokes an environment designed for rest and relaxation; the warm colours that flow through the whole concept evoke a feeling of cosiness. Light natural wood and a large number of living plants are also well-chosen. As a whole, this design is very cosy and inviting to sit.
ING La Vie: beyond the corporation
Utrecht, Netherlands
No more grey counters, cold coffee, or lukewarm reception. ING responds to the digital revolution in the banking sector by offering clients warm hospitality and space to work. As with Virgin Money, ING first surveyed to find out how clients would like to approach the “bank of the future” and what would help them in a better experience, both in terms of services and aesthetics. The result looks more like a café. As part of the ING La Vie concept in Utrecht, classic partitions are banned. Customers can just sit in a café, do things in self-service kiosks or ask the staff for help. There are several areas for consultations, from open to purely private. ING corporate colour is orange, but rather than clinging to this distinctive symbol of corporate identity, the bank decided to make the orange colour be rather a small accent complementing the entire palette.
Evaluation: 4/5
Very modern and airy concept of space, with originally designed cubicles to preserve privacy. The concept is aimed at the entire spectrum of visitors – from young people through families with children to business people. There is an emphasis on details such as platform backlighting, illuminated brands in frames, or design lighting. I like the non-violent involvement of the colours of the accessories that the whole colour range meets here.
Halifax: like at home
London, Great Britain
Kensington High Street has been home to the new Halifax Bank branches since last year. Twelve hundred square meters are open to those who are not among the bank’s clients, and you can come here every day of the year except Christmas Day. The appearance of the new branches was designed by the Honest Brand design studio. It is spread over three floors and shines with colours. The “Home” concept, which, like the other two projects mentioned in this topic, seeks to “capture” the changing customer and at the same time surround him with the comfort of home, works with several zones: for travel, child savings, property, etc. The main element of the ground floor is the “Home Hub”, an interactive digital zone that offers assistance in buying housing. On the upper floors, there are also open and private meeting rooms and, of course, a café, which also serves as a place for meetings, networking, and seminars.
Evaluation: 5/5
Bank of the future. This is the first thing that came to mind when looking at this design. The thematic division of sections, strong colours, modern materials, lighting, the involvement of digitization, and interactive elements, all together look very timeless and stylish. Although each section is different in design, the concept still works coherently. The equipment is thoughtful and stylish.
Evaluated by: Lucie Michajlov, DAGO s.r.o.
Source: Marketing & Media 49/2021
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY