POPAI Awards: An Evening Full of Success – We Won the Title of Absolute Winner
The festive announcement of the 16th annual POPAI Awards, which took place on November 28, 2024, at O2 Universum, recognized the best in-store communications of the year. For Dago, it was an unforgettable evening, as gold awards in three categories were topped off by...
Kofola Brings Energy to Explore the World with Semtex AIR, In-Store Communication Provided by Dago
Do you want to discover energy and experience the world? That’s exactly what the energy drink Semtex offers if you take part in the consumer contest called Journey Around the World. Kofola a.s. comes with the original campaign POP YOUR BUBBLE! and in-store...
Coca-Cola Brings Marvel Superheroes to Life and Dago Delivers the Experience Right at the Point of Sale
Beloved heroes have arrived on Earth thanks to the great collaboration between Coca-Cola and Marvel! This unique campaign is accompanied by an eye-catching in-store display, designed and executed by Dago. The main goal was to create an interactive space that captures...
Coca-Cola Cheers for Hockey and Is Absolutely Unmissable on Store Floors!
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava,...
Just Like in a Bar! DAGO Bet on Creativity in the Kinley Tonic Shop-in-Shop
The creativity of a display execution is directly proportional to the boldness of the client. And at Coca-Cola HBC, this rule definitely applies and works. Proof of this is the new shop-in-shop for one of the flagship non-alcoholic products—Kinley tonic. DAGO worked...
Orkla Foods Czech Republic and Slovakia and DAGO present creative shop-in-shops for the “golden heritage” – the traditional Májka pâté.
Hamé has been the main partner of Czech biathlon since 2013, which is the most-watched winter skiing sport in the Czech Republic. In connection with the upcoming Biathlon World Championship, which will be hosted by Nové Město na Moravě in the first half of February,...
Christmas Recap: How We Brought the Christmas Season to Life in Stores
This year's Christmas recap will be about the drinks that Czechs love. We supported all the brands in various stores with unique and striking displays. Take a look at them... Traditional "Santa" Coca-Cola Christmas is here, Christmas is here. Most of you probably...
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
A retail campaign from the company Mars draws attention to helping disadvantaged children

Orbit chewing gum brand from Mars has prepared, for the seventh time already, a campaign called “Work & Study”, which, in conjunction with SOS Children’s Villages, spreads awareness about proper dental care and focuses on children’s personal development and self-confidence. The communication agency Dago helped it to enter the retail market.
The creativity of all the activations within the Work & Study campaign combines the period when students are getting ready for school again – i.e. the “back to school” season – with the education of chewing Orbit and Airwaves chewing gums. For this, it uses single-pallet displays and shop-in-shops in the sales areas of Albert supermarkets and hypermarkets, both on the Czech and Slovak markets.
Although the display was designed to be short-lasting, it managed to implement some real elements to emphasize and add playfulness to the activation. Shop-in-shops consumers can see on the sales floor, will immediately transport them back to their school years. “Because we wanted to create really original displays that stand out at first glance, we played carefully with the carpentry and all the small details. The team of people behind this project did everything to make the result excellent. And it worked,” Eva Perglová, the Project Manager from Dago, describes the collaboration.
Mars has been working with people from Dago for many years. “We know that every task we send them will be handled perfectly. After clarifying the activity and the question of how to transfer it to POS communication for consumers, they came up with this inventive solution that we liked so much that we left it without fundamental modifications,” explains Petr Galkaněvič from Mars.
Get your teeth into learning
The motto of the campaign “Get your teeth into learning and help to donate” refers to the organization of SOS children’s villages, which Mars has been supporting for a long time. “This year, we communicate the education of chewing also to the younger generation as part of the campaign. However, we are still involved in a charity concept in the form of a fixed financial donation for the organization of SOS Children’s Village for the education of teenagers and their easier integration into life. Specifically, social workers, career consultancy, language and IT courses, and educational activities related to the healthy oral cavity,” concludes Petr Galkaněvič.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY