SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
The Captain Morgan Boat has dominated at POPAI CE AWARDS
The Captain Morgan Boat won awards for the best material and technical innovation, creativity and also became the absolute winner in the category “Sales Promotion Means” and the absolute winner of the evening, as it scored the most points from the registered exhibits. It is a project, which is different with its long-term focus and emphasis on the most possible presentation of the brand. This shows the emphasis on materials, primarily wood, and also the pursuit of a high-quality design of details. The mobile bar is integrated onto the chassis approved for operation on public roads, and it was designed for use on smaller and medium-size events where such tool was missing so far. Among others, it is equipped with a special lighting system, cooling equipment, sound system from Bos and retractable awning over the handling area. “We were creating the Captain Morgan boat for several months with the client. As the brand works also with hot drinks, consumers may look forward to it also during winter months,” says Miroslav Obrátil, the Project Manager of our company, who managed this unique project. According to information from the client, customers as well as organizers of different events are very interested in the mobile bar.
Another obtained award was for the permanent display for the brand of food for dogs and cats Carnilove that we designed and produced for the Czech brand VAFO, which won in the category “House ware, home accessories, hobby”. Dog and cat food produced on a natural basis is presented in a display made mainly of solid wood and supplemented with real stones, grass and 3D element of wolf, which is a central element of the brand visual presentation.
Our third awarded project is the promo point Jacobs for its excellent realization. The coffee market is very dynamic and the trend is to give customers a pleasant experience. In hypermarkets, Jacobs pursues this object using a promotion point, where consumers can shop as well as taste products or learn more about coffee preparation. The point is made of high-quality materials and gives a premium impression. The modular concept allows adapting the point flexibly to a specific area. These points are open and airy, encourage to visit and evoke a comfort feeling.
This year´s Central European round of the POPAI contest had a high quality with many great realizations. That is also the reason why we highly appreciate the award. And the winning projects represent very good start for the European round in Paris and also for contest with global competitors in Las Vegas.
We thank for being able to work on the projects and contribute in creation of better points of sale together with our clients.
Your DAGO team
