SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and the second place with a play table for Globus customers to test Oral-B electric toothbrushes. A Whiskas end cap won the third place.
The Lego Duplo Locomotive display is based on one of the boxes of bricks. Transparent boxes with built-up construction kits show children and their parents what they can build from the bricks. We won the gold medal in the “Leisure time” category.
Two of our realisations in the “Beverages” category won the silver and the bronze medal. The pallet display with a Deer origami statue for Jaegermeister won the second place and the Birell end cap won the third place. The Oral-B play table, offering to test electric toothbrushes, won the second place in the “Health, hygiene and cosmetics” category. The third place in the category of permanent displays of the “Food” category belongs to the Whiskas end cap which attracts cat-pets owners to playful presentation with a haptic stimulation using a real rope.
This has been another success from Paris for us, where we were the only company representing the Czech market. We took home five awards compared to the previous two years with three and four awards. It is a great satisfaction for us again. It is a great challenge to achieve within the competition of the growing number of participants when the standard of the branch and registered works significantly increases. And we appreciate not only that we succeed as the only Czech company in this competition.
The third year and one more award again
At the 55th POPAI Awards Paris, 334 projects in 46 categories in the POS, digital and merchandising sphere participated compared to the last year with 250 realisations. In the year 2016, we succeeded with three projects: the gold medal for the super-premium dog food Carnilove display, the silver medal for the interactive JOJO candies end cap and the bronze medal for the Captain Morgan boat as a mobile wooden bar. In the year 2017, we won the first medal for infant water Rajec display, the bronze medal for the LG shop-in-shop in Alza, another bronze medal also for the Oral_B display with an above-life size electric toothbrush model and another bronze medal for the pallet Captain Morgan display.
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