SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products. There is literally a fight for a place on the sales floor or branding within the shelf. The holidays are an emotionally powerful time regardless of the “need” to buy gifts, and customers’ hearts and wallets are more generous.
Just emotions are the strongest purchase booster and the main creator of brand equity. If you choose the right solution at the points of sale and stand out from the crowd, you will not only increase the volume of sales, but it is also a great opportunity for building or strengthening the brand. Brands also need to stand out in the frequent flood of competitive communication, especially during seasonal periods. And what does “correct” display mean? Nowadays, simple, original, inspiring, and respectful shopper-centric rules of shopping behaviour and decision-making for specific products and brands must be at a top creative level.
Customers are much more spoiled than before and they welcome positive distractions while shopping, expecting original experiences. And you can bring these throughout the year. Seasonal POS offer great opportunities to strengthen or change shopping habits, motivate customers to try, and influence their minds and shopping behaviour on a short-term and long-term basis. In addition, it can be an entry opportunity for cross-category display, i.e. for combining multiple products or categories both within one manufacturer and multiple manufacturers, or perhaps a manufacturer with a retailer’s private labels. For example, on Valentine’s Day, it’s wine and chocolates, on Christmas, for example, beer specials with colourful socks. At the same time, we don’t have to aim only at hard targets, but we can show interest and charismatically take care of our customers. The benefits of seasonal POS are indisputable, but we still do not work with them actively and creatively enough here. You can get inspired with us, for example, by POS variations that are trendy in the USA, in a small space offering more creativity, with more connected 2D graphics and original 3D elements. Create stunning displays with us for Mother’s Day, Father’s Day, Children’s Day, Family Day, Halloween, International Pet Day, Holiday and Back to School, Christmas, Valentine’s Day, Easter… and any other season that may be relevant for your products and brands.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
