SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Natura water flows through Globus stores
The two-pallet and four-pallet island targets people who are interested in a healthy lifestyle. “This includes athletes, families with children, seniors, and travellers. These are people who, in today’s hectic times, lack a certain naturalness and contact with nature. Through Natura water, we try to compensate them for these shortcomings and
return them to harmony with the outside world,” says Martin Zelený, the Channel Development Manager from Coca-Cola HBC, which includes the brand Natura.
Passers-by will immediately notice an imitation of the river, which flows through two rocks made of cardboard. This suggests that the water springs in the Adršpach-Teplice rocks, where it gets its crystal purity.
The fountain is being accompanied by the reproduced sound of a waterfall and a bubble generator, which underlines the customer’s impression of the transparency of the water. Technically, it was the most demanding part, which we managed to solve with the help of a glass container and a pump located next to it, which ensures the water cycle.
Emphasis on real and natural elements
To ensure that the customer sees the connection of the promoted water with the rocks, forests, and clean air that the Adršpach region abounds in, we had to find a suitable connection with the real world and transfer it to the store.
Therefore, we placed a real, live conifer in the middle of the display, which perfectly illustrates the environment. We deliberately sunk it directly into the stand to evoke the size and height of the rocks that surround it.
The Natura pallet island offers both half-litre bottles and bottles with a sports cap and even whole cartons. It will satisfy the demand of everyone who came to buy bottled water. The goods are displayed on a pallet island surrounded by branded cardboard so that the customer has better access to them.
Connection with multiple channels
The display fits into the overall concept of an extensive campaign by which Natura seeks to raise awareness of its bottled water. In addition to point-of-sale support, trailers also appear on television, at cinemas, outdoors, and on the Internet.
It follows well this communication and brings elements that customers may know from elsewhere directly to the sales area. “There is an interconnection of over-line and under-line communication, which is crucial when building brand awareness,” adds Martin Zelený.
The permanent Natura display attracts shoppers in the Globus chains throughout this autumn. There were produced totally 15 displays.
Your Dago Team
