The Slovak soft drink market will be enriched by a new product from Rajec Valley

DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even more intense taste in herbal tea. The non-carbonated novelty Rajec Ice Herb Tea contains no preservatives or artificial ingredients, and because it is not as sweet as regular ice teas, it brings true herbal refreshment. The main task for DAGO was to transfer the taste and freshness of fresh herbs to individual types of POS displays. The overall concept reflects not only the characteristic attributes of the brand but also takes into account the need for an attractive presentation in stores. The main element of the display is the over-life-size Rajec Ice Herb Tea, which is set in the virgin nature of the Rajec Valley. As part of the cooperation, the following three types of displays are implemented in the Slovak market – shop-in-shops, mini shop-in-shops, and pallet branding. The new Rajec Ice Herb Tea is currently only available in the Slovak market. But we believe that if the herbal refreshment will be a great success, we will soon meet it in the Czech Republic as well.

Your DAGO team