SK
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports alliance can be turned into a strong purchase impulse directly at the point of sale. In stores, this was translated into a striking POP medium featuring a replica of a racing single-seater. The installation in Tesco stores across Slovakia was delivered by the agency Dago, which created and installed a total of 17 shop-in-shops. The dominant feature of each one is a realistic formula replica that serves as a strong carrier of the campaign supporting the consumer contest. The display design fully corresponds to the energetic visual style of the brand – black with neon green details, a torn-metal motif, slanted industrial elements, and floor graphics evoking the surface of a pit lane.
From Render to Reality: The Creation of the Monopost
One of the technically most demanding parts of the entire installation was undoubtedly the production of the formula model itself. Converting a 3D visualization into the final production drawing was of course a task for the company’s construction department. The greatest challenge for them, from a technical standpoint, was working with curved surfaces – to preserve the visual character of the model as much as possible while ensuring the shape could be produced in real manufacturing. Assembling the sample model took approximately 3.5 hours, but for serial production the time was optimized. The formula is made from a combination of different materials – the base consists of corrugated cardboard, the wheel axles are made from PVC tubes, and decorative details such as mirrors and wheel mounts are made from PSH plastic. Some elements (e.g., small details) were created using 3D printing, while the wheels were made from extruded polystyrene.
The Result: Guaranteed Attention
The combination of a bold brand, strong visuals, and a premium contest prize created an unmistakable impulse to stop and shop on the sales floor. The Monster x McLaren shop-in-shop is an example of how even technically challenging construction elements, such as a racing car model, can play the role of an effective POS medium—when placed within a well-crafted concept. The result is a visually striking and technically refined POP campaign that brings racing-track adrenaline directly into stores.
