SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP active presentation units (play table).
The design has been suggested as combination of light features, neatness of performance, simple shapes, fair visibility of products and interactive security system with intelligent product holders and LCD panel. The whole project has been created on the principles of our approach DAGO CIS (Complex In-store Solution), so as to support for all it is worth all the parts of hierarchy phase in-store communication effects – to expose, interrupt, engage and convert to purchase.
Presentation of Huawei smart phones does not take place in traditional way. Play table has been equipped by security interactive system, which – apart from advanced security of the displayed functioning Huawei products – ensures their active presentation on the screen in upper part of the unit. Right after a customer begins to manipulate with the product, thanks to the programmed sensors, he will notice information pertaining to suitable product on the main monitor, while at the same time, it is possible to watch activities, which customer does at the moment with the mobile device. This solution tries to give more ideas about the product to the customer actively, with the help of simple text or picture visualizations (texts, pictures and videos) and thus it provides reasons for purchasing Huawei products in attractive way.
The whole system is also capable of having analytical application PicTrac, which enables to get different information about customers´ behaviour according to their interaction with products. The system is, for example, able to report on-line frequency and time span of manipulation with particular products with the aim to assess communication efficiency of the medium, to decide about placement of the most relevant products or to compare efficiency of the system at different places among them. It has been proved that the project is a unique combination of utility value, active approach to the presentation of goods and ability to continually evaluate both shopping behaviour and efficiency of particular in-store activity.
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