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A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create displays with real impact—whether through experience, functionality, or sustainability.
Among the most prominent realizations was the Monster & McLaren shop-in-shop, which won 1st place in the Non-Alcoholic Beverages category. The attractive installation, set in the world of motorsport, impressed not only visually but also with its ability to instantly draw consumers into the brand’s universe.
The half-pallet display Sensodyne Clinical White also achieved significant success, receiving two awards – 1st place in the Health Care category and the prestigious Creativity Award. The jury appreciated the clean, premium design, the iconic dentist’s smile, and the unconventional 3D element – a realistically squeezed toothpaste forming a bold number “2,” serving as a strong communication element in the lower part of the stand. This impressive symbolism closely connects the product with the benefit message and significantly enhances the memorability of the display.
DAGO also had a strong presence in the field of sustainable solutions. The Bohém pallet display earned 1st place in the Ecological Concepts category thanks to its environmentally conscious approach. The fully cardboard structure, ecological printing, and absence of plastic components showed that environmentally friendly materials are not a limitation for design, but can actually be a natural part of it.
Additional awards for DAGO at the POPAI Awards 2025:
- 2nd place – PURINA GOURMET Shop-in-shop (Ecological Concepts)
- 2nd place – Creative LEGO Palette – Botanicals (Toys)
- 2nd place – Coca-Cola Shop-in-Shop – Mixability (Non-Alcoholic Beverages)
- 2nd place – Glade Mini Shop-in-Shop – Refreshing Air (Household Care)
- 2nd place – Philips Sonicare Counter Display (Light Communication)
- 3rd place – Mila Shop-in-shop (Food)
- 3rd place – Pilsner Urquell Xmas Shop-in-shop (Alcoholic Beverages)
“The awards we received are a huge encouragement for us and a confirmation that attention to detail, innovation, and responsibility truly matters. We don’t take this for granted – behind every project stands the great effort of our teams and excellent collaboration with our clients, whom we thank for their trust. We value every award and at the same time recognize that each realization moves not only the brands forward, but also ourselves,” says Marek Končitík, Managing Director of DAGO.
