SK
The Natural Power of Minerals in a Modern Form
In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia brand in an elegant and visually captivating display. The main purpose of this POP medium is to encourage consumers to replenish their minerals by purchasing Kláštorná Kalcia, which offers a combination of calcium and magnesium in mineral water. Kláštorná Kalcia is a natural and rich source of calcium, essential for maintaining normal bone condition and muscle function. Calcium is a fundamental building block of all human cells. The second key element, magnesium, is crucial for proper calcium absorption and also contributes to correct muscle and nerve function, among many other bodily processes. That’s why the display is designed to highlight the uniqueness of the product and its consumption benefits.
A Nature Experience in the Heart of Retail
The concept delivers an experience that transports customers to the Turčianska Basin, the home of this extraordinary mineral water. The dynamic design features shapes inspired by natural springs, evoking the power of minerals and the purity not only of the water but also of the nature from which it flows. Illuminated cardboard displays amplify visibility, especially through a rotating central logo that emphasizes the product’s uniqueness while referencing the brand’s rich heritage. The result is a special in-store implementation that presents Kláštorná Kalcia not only as a mineral water but as a symbol of a healthy lifestyle.
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