SK
Coca-Cola is the beverage partner of Czech hockey, supporting women’s ice hockey and para hockey as well, but above all, it has a packed marketing calendar with the upcoming World Championship. This year, the championship will take place in May in Prague and Ostrava, making it a great opportunity for home fans to enjoy their favorite sport at the highest international level. Coca-Cola has certainly taken a very dynamic and massive approach to pre-game preparation—if we may call in-store visibility that. Our DAGO team succeeded in the announced tender for creative POS solutions.
“It goes without saying that for such demanding projects we involve multiple graphic designers. We wanted to offer a truly authentic solution—not just a simple application of the key visual on a pallet display. In our output for the client, we primarily aimed to impress shoppers with creativity and the emotions that the realization evokes in them. The entire set of POP media is ultimately the result of the work of three of our top designers,” says Jakub Petráš, Senior Project Manager, who led this extensive project with his team.
Like on Ice
The so-called hero realization is a permanent shop-in-shop, designed to reflect the interior of a hockey arena. The ice rink, boards, and especially the typical rounded shape of the rink boundaries cannot be overlooked. This type of display offers considerable capacity for product stock, including those chilled in a fridge. The shop-in-shop also boasts another typical stadium feature—a hanging LED cube under the roof. Ours plays Coca-Cola commercials. Observant shoppers will surely also notice the red “goal” beacons.
Photo Corner and Consumer Contest
Other types of permanent POS displays from the set also incorporate these elements in different variations, whether it’s a four-pallet or pallet display. A common element is the key visual featuring three Czech national hockey team players and an invitation to join the consumer contest. Any shopper can become one of the hockey players, even if just for a moment, by using the prepared photo corner in selected stores. Also worth mentioning is a smaller stand shaped like a hockey goal. The lighting of its back section—the frame and net—and shelves perfectly complements the overall graphic design and maintains the project’s consistent communication theme.
Cardboard POS Media for the Slovak Market Too
In addition to permanent displays, we also prepared cardboard POS materials, with a focus on easy assembly and durability during handling. In chains like Albert, Tesco, Kaufland, or Billa, Coca-Cola HBC Czech Republic portfolio products await their fans in three different stand sizes, pallet displays, and shop-in-shops. These non-permanent sales materials can also be found on the Slovak market.
“Success for us isn’t just winning the tender and completing the job. It’s primarily the positive feedback from stores and consumer satisfaction, as well as the client’s happiness. We knew we were facing an incredibly large workload and a tough commitment to deliver the expected result. I’d like to thank all my colleagues, because it was only thanks to their immense dedication and teamwork that we were able to make it all happen. We can be proud of it, just as Czech fans are proud of their players on the ice,” concludes Jakub Petráš.
Translated using AI
