SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
New office launched in Slovakia
We are opening a new Slovak office in Bratislava. Thanks to this, we will be able to respond more quickly to the needs of the local market and provide customers with a stable background for their POS projects and their subsequent realization. A novelty for Slovak customers will also be our logistics system for online overview and management of POP projects.
We have been providing communication solutions that support sales directly in stores to the Slovak market for several years already. “Slovak shoppers have so far been able to see a number of our successful realizations for our local clients, such as Nestlé Slovakia, Stock SK, Karlovarské minerálne vody, Coca-Cola SK, Heineken SK, Pernod Ricard, and others. We, therefore, build on our long-term experience and rich knowledge of the local environment,” said Ľuboš Plačko, who will be in charge of projects for Slovak clients.
By opening the Bratislava office, we are also responding to many foreign companies that already have branches in Slovakia to support their activities. “We provide clients with creatively thought-out POP solutions, in which we implement shopper-centric principles and current world trends. This was the case with the end caps for Dolce Gusto coffee capsules. They encourage customers to be engrossed in shopping, among other things, using large levitating capsules, which, following the brand image, evoke a feeling of modernity and timelessness,” commented Ľuboš Plačko.
We use a logistics system to manage clients’ POS projects, which we continuously develop. “With its help, we have successfully administered, for example, more than a thousand cash zones for Nestlé confectionery. We adapt the form of the system to each client so that he always has a complete and up-to-date overview of his displays,” added Ľuboš Plačko.
By the end of this year, we plan to employ five employees in Slovakia who will provide support for the realizations of POP solutions on the local market. When processing orders, we will use our own creative, development, and production center in the Czech Republic.
Your Dago Team
