SK
Eleven awards for DAGO in the prestigious POPAI Awards 2025
A successful run across categories and recognition from an expert jury. DAGO is taking home eleven awards from this year’s POPAI Awards 2025, confirming its high standard in instore communication, its emphasis on precise craftsmanship, and its ability to create...
Introducing Endcap 3.0: When cardboard can take on the role of a permanent display
Realization of a combined display for the brands Jack Daniel’s & Diplomático under the banner of Brown-Forman Czechia represents a new trend in the field of shelf ends and endcaps. Compared to traditional permanent solutions costing tens of thousands of crowns, it...
Monster shop-in-shop with a Formula car: marketing at full throttle
Značka Monster has long positioned itself as a prominent player in the lifestyle and motorsport world. The collaboration with the McLaren team, which includes competitions for F1 race tickets or experiences with the McLaren team, is an example of how a global sports...
DAGO, together with the Rajec brand, transformed the sales area into an oasis of calm for mothers and their babies.
The beginning of summer in selected modern trade stores was marked by tranquility and maternal care. The Rajec baby water brand introduced an engaging shop-in-shop concept as part of its marketing campaign “Mother Nature Wishes Sweet Dreams”. The in-store solution was...
Zlatý Bažant in a New Light: Two powerful in-store campaigns for redesign and summer refreshment on the Slovak market
Slovak brand Zlatý Bažant has taken a bold step after 24 long years – it has changed the shape of its iconic bottle and at the same time said goodbye to the golden foil on the neck. The new design is cleaner, more modern, and clearly targets a younger generation of...
We Celebrate Success at Shop! Paris Awards 2025: Two Medals for Czech POP Design
The international Shop! Paris Awards competition is an annual celebration of in-store communication and design and is considered the most prestigious European contest for POS projects. Awards are presented by a professional jury composed of retail professionals,...
Hockey-themed POP media set from Fernet Stock and Republica captivates shoppers and sports fans alike
As part of the “What team are you drinking for?” campaign, STOCK Plzeň-Božkov relied on a strong mix of Czech national pride, the emotions connected to the Ice Hockey World Championship, and the iconic brands Božkov Republica and Fernet Stock. The key element of the...
DAGO Triumphs with L’Oréal Virtual Mirror Project on the International Stage
The L’Oréal Virtual Mirror project, which dominated the POPAI CE Awards in Prague in November 2024, is celebrating another major success. It has won a gold award at the prestigious international Shop! Global Awards 2025, specifically in the Beauty & Cosmetics –...
Playful Pallet Displays by DAGO Enticed Shoppers in Slovakia to Join the Fun
Unmissable Fanta with the Motto "Play with Any Color You Like" DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase...
DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
The Natural Power of Minerals in a Modern Form In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the strength of nature meets modern design. This unique shop-in-shop concept presents the Kláštorná Kalcia...
GEM-GEN2 – we have a new information system
Except interesting realizations, our DAGO team can show off another interesting thing. It is a unique tailor-made information system GEM of the second generation based on the Lotus Notes platform by IBM.
“In our company DAGO, we always needed a system for project management that would allow us the most efficient management of complicated and exacting projects from the P.O.P. segment. This is not just data and document storage, but it should be an interactive space for transparent, flexible and user-friendly coordination of each step realizing particular projects,” explained Marek Končitík, the Sales and Marketing Director.
The result is the second generation system GEM as a development of the previous information system GAM1 our company used and continuously developed since 1999. During last three years, a company RENTEL was creating its new generation customized for DAGO. “It wasn´t easy to create a system that would meet all of our requirements but it finally happened, and now we can say that it is really unique software in several levels: within the system, projects are managed according to their phase, at the same time we always have all data and well-arranged economical reporting available for every project, of course there are several possibilities of communication between internal and external subjects participating in such project,” Marek Končitík described the system DAGO is using in its testing beta version since the beginning of this year. As an advantage, he also mentioned other applications, as for example product catalogue, stock records, logistic management, finance, etc.
This new system is even more efficient tool for us also when submitting and managing contracts in production. GEM-GEN2 allowed a significant acceleration of the whole process – calculation within 24 hours, production within days or weeks. Also the management extensions of the system, so called dashboards, provide clearer filtered orientation within contracts for managers of relevant parts of projects.
The system also enables a direct access for clients and suppliers, thanks to which, for example, data and big files do not accumulate in e-mails, but they are always easily available and actual via the web interface. We continuously debug and develop the whole system, anyway we can already say, after nearly one year testing, that, we could not imagine coordinating so many projects at the actual workforce of our DAGO team without this efficient tool anymore. We thank to RENTEL and to all colleagues for their excellent work and patience when developing and implementing the system!
Your DAGO team
