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Unmissable Fanta with the Motto “Play with Any Color You Like”
DAGO, in collaboration with the popular brand Fanta, brought not only a refreshing taste to stores but also a playful experience! Colorful shop-in-shop displays encouraged customers not only to purchase but especially to enter a competition to win an Xbox and other attractive prizes. The main slogan of the campaign laid the foundation for the cheerful POP media design, which stood out with vibrant colors and a dominant element in the form of a gaming console. The orange and blue design attracted attention beyond just fans of fruity soda. The display effectively showcased Fanta’s wide product range, while its main goal was to motivate customers to participate in a contest for exclusive Xbox prizes. This fresh wave of fun and playfulness was enjoyed not only by Fanta lovers but by all fans of entertainment and competitions. The shop-in-shop concept, combining modern design, interactivity, and practical arrangement, could be found in selected Tesco stores.
Dynamic Fusion of the Monster Brand and Oktagon MMA
Power, adrenaline, and fighting spirit – these are the exact values embodied in the partnership between energy drink Monster and the prestigious MMA organization Oktagon. This collaboration extended directly into retail environments, specifically again into Tesco stores, via a unique POP display. Ingenious structural design created a visually striking “ring” in the middle of the store, dominated by Monster’s iconic black and green colors alongside Oktagon branding. Simulated arena elements, including mesh fencing, evoked the atmosphere of a real combat zone, while dynamic graphics emphasized the brand’s energy. However, the goal of this display was not only visual impact, but primarily customer interaction. Strategically placed QR codes led directly to a contest, offering fans the chance to win tickets to Oktagon fights or exclusive Monster-branded merchandise. The final execution demonstrated how creativity and smart communication directly at the point of sale can build strong emotions, increase customer engagement, and enhance overall brand experience.
