SK
RETAIL NEWS: SPRING SHOP-IN-SHOPS FOR COCA-COLA HBC BRANDS BY DAGO
For the Coca-Cola HBC brand, DAGO created colorful, fun, and innovative displays during the spring period, whether for promoting limited edition products or new launches. Read more about them in Retail News and check out their creation in the gallery. [pdf-embedder...
RETAIL NEWS: COCA-COLA SUPPORTS HOCKEY AND DAGO SUPPORTS IT TOO!
Coca-Cola is the beverage partner of Czech hockey, also supporting women’s ice hockey and para hockey. Coca-Cola has taken a very dynamic and extensive approach to pre-game preparation, if we may call it that, regarding visibility on the sales floor. In the tender for...
Goods & Sales: POP Star 2023 is Radegast
The finalists of the POP Star 2023 competition gathered at the awards ceremony, where prizes were presented by an expert jury composed of marketing professionals. The overall winner was the Radegast display by Plzeňský Prazdroj. The second and third places were also...
Retail News: JUST LIKE IN A BAR! DAGO BETS ON CREATIVITY IN THE KINLEY TONIC SHOP-IN-SHOP
The creativity in the display design is directly proportional to the boldness of the client. This rule definitely applies and works for Coca-Cola HBC. Proof of that is the new shop-in-shop for one of their flagship non-alcoholic products, the Kinley tonic. DAGO worked...
MISTOPRODEJE.CZ: DAGO Wins 2nd Place and Playfulness Award at POP STAR 2023
At the end of March, the finalists of the POP Star competition gathered at ppm factum for the gala announcement of the 2023 winners. This was only the second final event in the competition’s history, attended by most representatives of nominated displays from Czech...
MISTOPRODEJE.CZ: DAGO Took 2nd Place in the POP STAR Competition for January 2024
In January, we won the silver medal in the POP STAR competition, organized by the portal Mistoprodeje.cz in cooperation with ppm factum, for the Májka display. In January, 8 in-store POP realizations were evaluated by the jury based on three criteria: creativity of...
MISTOPRODEJE.CZ: The Winner of POP STAR for December 2023 is the Pilsner Urquell Shop-in-Shop
For the fourth time in a row, we have won the POP STAR competition, organized by the portal Mistoprodeje in cooperation with ppm factum. In December, the jury awarded a Christmas shop-in-shop with a unique snow effect element for Plzeňský Prazdroj. In December, 10...
MISTOPRODEJE.CZ: The Winner of POP STAR for November 2023 is the Stará žitná myslivecká Shop-in-Shop
Third gold in a row! In November, we continued the winning streak from September and October in the POP STAR competition. This time, the shop-in-shop for the brand Stará žitná myslivecká by Palírna U Zeleného stromu, located in Albert hypermarkets, caught attention....
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Marketing a Komunikace: There is nothing better than real contact with a customer
During the pandemic, online shopping was an undeniable salvation for retailers. For months, people had been buying all kinds of goods on the Internet - food and everyday goods, as well as lifestyle clothing and products, reinforcing a long-known trend.A look at the...
