SK
Press releases
We cooperate with many specialized publishers, that focus on retail marketing and marketing communication. Even this way, through project-related press releases and original specialist articles, we strive to expand the public knowledge and general perception of our main field of focus, the in-store communication. Even You can read some of our articles – they can be downloaded below. Pls. note these are mostly in Czech Language.
Retail News: DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
In March 2025, shoppers in selected Tesco hypermarkets could enter the world of Kláštorná Kalcia natural mineral water, where the power of nature meets modern design. This unique shop-in-shop presents the Kláštorná Kalcia brand in an elegant and visually captivating...
Mistoprodeje.cz: DAGO Brings the Magical Power of Kláštorná Kalcia Mineral Water to Stores
In selected Tesco hypermarkets, shoppers can step into the world of Kláštorná Kalcia natural mineral water, where the power of nature blends with modern design. This unique shop-in-shop presents the Kláštorná Kalcia brand in an elegant and visually captivating...
Retail News: Unique POP Medium Offers a Barrel-Style Experience
Step into the world of spirits and discover Czech tradition! A striking wooden barrel serves as a display stand for presenting rum and whisky from Palírna U Zeleného stromu. It draws attention with its artistic design and a small interior brand exhibit featuring Stará...
Ľuboš Plačko for Miestopredaja.sk: It’s Important to Build the Brand Directly in Retail
“Fortunately, the traditional market is evolving and becoming more open to in-store marketing,” says Ľuboš Plačko, Country Manager SK at DAGO, in an interview for Miestopredaja.sk. He emphasizes the importance of building a brand in retail – directly where the...
Zboží&Prodej: Emotions and Retail? An Inseparable Duo
The magazine Zboží&Prodej looked back at POPAI Day 2024. It didn’t forget to mention one of the main winners – the L’Oréal virtual mirror, created and submitted by Dago. Read the full article. [pdf-embedder...
Mistoprodeje.cz: A Unique POP Medium Offers an Experience in the Style of a Traditional Barrel
DAGO transformed a giant wooden barrel into a unique presentation stand that captures the attention not only of rum and whisky lovers. The final execution showcases products from Palírna U Zeleného Stromu, the oldest distillery in Europe, with a tradition dating back...
Cas.sk: Christmas and Pilsner Urquell Beer Simply Belong Together
A Christmas display for Pilsner Urquell Slovakia featured in the daily Cas.sk. Take a look at the shop-in-shop with the claim "Tie pravé Vianoce" (The Real Christmas) and explore more gift packs of the beloved beer. Read more. Photo source: cas.sk.
MaM.cz on POPAI Awards 2024: The Absolute Winner is the L’Oréal Virtual Mirror by Agency Dago
This year’s 16th edition of the POPAI Awards for in-store communication and promotional items was a success for us! Dago became the absolute winner with the L’Oréal Virtual Mirror. The project also dominated the “Drugstore, Cosmetics” category and brought the Skin...
Retail News: Want to discover energy and experience the world?
For Kofola ČeskoSlovensko and its energy drink Semtex along with the new Semtex AIR, we supported the Pop your bubble! campaign. As part of the in-store communication and the consumer contest “Journey Around the World,” we enhanced the display with an illuminated...
Mistoprodeje.cz: Dago wins bronze in the POP Star competition for August 2024
The portal Mistoprodeje.cz, in cooperation with ppm factum, announced the winners of the POP STAR competition for August 2024, in which our Dago team won third place for a display created for Coca-Cola HBC Czech Republic and Slovakia. We took home a symbolic bronze...
