SK
Press releases
We cooperate with many specialized publishers, that focus on retail marketing and marketing communication. Even this way, through project-related press releases and original specialist articles, we strive to expand the public knowledge and general perception of our main field of focus, the in-store communication. Even You can read some of our articles – they can be downloaded below. Pls. note these are mostly in Czech Language.
Tovarapredaj.sk: How to Switch Off the Consumer Autopilot
In its article, Tovar & Predaj focuses on how well designed POS and POP materials can influence customers directly at the point of sale and interrupt their shopping autopilot. The article features expert insights from Dago representatives on what truly works in retail...
Mistoprodeje.cz: DAGO: From everyday meals to Valentine’s Day – two in-store strategies combining ritual and impulse
February in Tesco hypermarkets belonged to the Coca-Cola brand through two distinctive in-store executions. While the Coca-Cola Zero Zero shop-in-shop focused on launching a new product and supporting the long-term Coke & Meal platform, the Valentine’s concept...
Retail News: Felix as an in-store experience
You can read our feature in Retail News magazine (No. 12/2025) below or at this link: https://archiv.press21.cz/retailnews/2026/1-2/index.html#p=8
Tovar a Predaj 11–12/2025: Details can increase sales
Below you can find our editorial contribution to issue No. 11–12/2025 of Tovar & Predaj magazine regarding POS and POP materials.
Retail News: Eleven awards for DAGO in the prestigious POPAI Awards 2025
You can view our feature in the magazine Retail News (Issue 12/2025) below or at this link: https://archiv.press21.cz/retailnews/2025/12/index.html#p=9
Retail News: Dago introduces Endcap 3.0: When cardboard can take on the role of a permanent fixture.
You can view our feature in the magazine Retail News (Issue 11/2025) below or at this link: https://archiv.press21.cz/retailnews/2025/11/index.html#p=8
Retail News: Interview with Marek Končitík, Managing Director of Dago
You can read an interview with our Managing Director, Marek Končitík, from issue 10/2025 of Retail News here: https://archiv.press21.cz/retailnews/2025/10/index.html#p=10
Retail News: Dago created a Monster shop-in-shop with a formula.
You can read our news feature in the magazine Retail News (No. 10/2025) below or at this link: https://archiv.press21.cz/retailnews/2025/10/index.html#p=6
Retail News: Dago with the Rajec brand transformed the sales area into an oasis for mothers and babies.
With our news feature in the magazine Retail News (No. 9/2025), you can view it below or at this link: https://archiv.press21.cz/retailnews/2025/9/index.html#p=6
Mistoprodeje.cz: P.O.P. Star Winner for May 2025 – Mila Brought a Touch of Romance to Tesco Stores
The portal Mistoprodeje.cz, in cooperation with ppm factum, has announced the winner of the POP STAR 05/2025 competition. The winner of the month is the Mila display. The second place went to Targa Florio, and the third place was awarded to Stock. In May, a total of...
