Mistoprodeje.cz: DAGO: From everyday meals to Valentine’s Day – two in-store strategies combining ritual and impulse

February in Tesco hypermarkets belonged to the Coca-Cola brand through two distinctive in-store executions. While the Coca-Cola Zero Zero shop-in-shop focused on launching a new product and supporting the long-term Coke & Meal platform, the Valentine’s concept “Mixability” developed the idea of Perfect Mix and seasonal pairing purchases. Both installations, created by DAGO, are united by a strong focus on shopper marketing – the ability to influence customer decisions directly at the point of sale.

You can find the full article here: https://www.mistoprodeje.cz/slider/dago-od-kazdodenniho-jidla-po-valentyn-dve-instore-strategie-spojujici-ritual-a-impulz/